Strategic Partners

Fujitsu implements SAP HANA at Dubai Refreshment Company

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Fujitsu has successfully implemented SAP HANA for Dubai Refreshment Company (DRC), the sole bottler and distributor for PepsiCo in the region. The project went live in less than five months of commencing implementation with Fujitsu, which will also deliver support services for five years. The migration will enable DRC to make available business reports within seconds, ramping up employee productivity, and easing the delivery  of live data analytics without the need of a data warehouse.

As part of the project, Fujitsu migrated ten SAP applications, in addition to managing the migration from a legacy database to the new environment. This enabled 350 users in five locations to have anytime access to core business functions.

Prior to Fujitsu’s involvement, DRC’s SAP deployment was based on a vendor’s proprietary hardware and operating system, which made operations more complicated. With the new environment implemented by Fujitsu, accurate business dashboards, fed by live data from SAP HANA as the data source, is made available to the management. This frees up time for the IT team to focus on important tasks that add to the organisation’s overall productivity. DRC is also leveraging SAP Fiori to enable sales and delivery drivers to make transactions in real time, rather than coming back to the office to file invoices, giving greater visibility of stock and invoice clearance across the business.

Farid Al-Sabbagh, VP and Managing Director at Fujitsu Middle East, said: “We delivered all the solutions at an extremely competitive price and also provided a number of references specific to the region, demonstrating our expertise in similar deployments. That made it the stand-out choice for this long-term project, which will bring strong operational efficiencies to DRC and enable them to focus on their strategic growth vision to be the region’s leading food and beverage provider.”

Tarek Elsakka  (CEO) of Dubai Refreshment Company, said: “To drive the efficiency of our operations and to fully leverage the potential of big data analytics, we were seeking to migrate our IT infrastructure to SAP HANA. We worked with Fujitsu to implement a solution that meets our business goals and boosts employee productivity.”

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