MicroStrategy launches enterprise analytics and mobility platform

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MicroStrategy has announced the availability of industry’s first enterprise platform for Hyperintelligence, transformational mobility, and federated analytics, the company says. Founder, Chairman of the Board, President & CEO Michael J. Saylor and other members of MicroStrategy’s management team rang the Nasdaq opening bell yesterday to celebrate the launch of MicroStrategy 2019.

“We’re proud to unveil MicroStrategy 2019, the first enterprise analytics and mobility platform that provides intelligence that organizations need for every moment of the day,” said Saylor. “Intelligence is about time, and when seconds matter, there’s simply no room for information that is one click away – let alone the time to find the right sets of data through self-service analytics. With HyperIntelligence, information becomes self-evident. Information about customers, products, and employees naturally surfaces – with zero clicks – at a glance on a screen, by voice or even through the lens of a camera.”

According to the company, MicroStrategy 2019 will enable organizations to seamlessly combine and surface information from over 200 enterprise data sources. For example, organizations can deploy a “customer” HyperCard to their sales representatives. Whenever salespeople see any of their customer names in their email, spreadsheets, CRM, LinkedIn, Google search, or other websites, MicroStrategy instantly highlights the customer name. The sales representative can simply hover over the highlighted word to bring up a card to surface important KPIs, relevant information and next best action.

The new platform includes mobile productivity features, and easy integration of data into mobile platforms and easy development of custom mobile apps.

The platform also includes a powerful analytical engine, comprehensive toolsets, variety of data connectors, and scalable, open architecture to help ensure that organisations have the data they need, and the application can integrate tools from popular analytics applications so that users can deploy tools they are familiar with.

At the core of MicroStrategy 2019 is its enterprise semantic graph. This proprietary metadata foundation delivers a robust business glossary and index for a vast range of corporate information, making it a powerful method to consolidate disparate sources of data and deliver a single version of truth.

The solution is optimised for AWS and Microsoft Azure, for deployment in the cloud.

Other new features include the MicroStrategy Library, that delivers a personalised portal for analytics for each user, with personalised interactions; and Dossier to build interactive books of analytics, with Natural Language Querying (NLQ) to quickly build visualizations. New APIs allow for building custom apps to expand the MicroStrategy platform.

New MicroStrategy Workstation delivers a modern interface to perform administrative and routine management tasks. Platform Analytics makes it easier than before to understand the usage of an organization’s MicroStrategy deployments with real-time telemetry capabilities. Also, with the updated provisioning console in MicroStrategy 2019, administrators and architects can deploy MicroStrategy on AWS or Azure in under 30 minutes.

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