OPPO announces investment plan to enable era of intelligent connectivity

OPPO hosted its OPPO INNO DAY 2019 in Shenzhen under the theme of ‘Create Beyond Boundaries’, revealing its insights and initiatives for the era of intelligent connectivity. At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimisation.

The event served as a platform for industry experts, partners and key opinion leaders to elaborate on the future of technology.

Tony Chen, Founder and CEO, OPPO said, “As the adoption of 5G and AI ramp up, intelligent connectivity is increasingly within reach. We believe the concept of connection is just the foundation, whereas the integration and convergence of things will be the future. The concept of intelligent connectivity comprises four key parts, including the convergence of technology and service, the convergence of organisation, the convergence of culture and the convergence of technology, arts and humanities.”

Chen added, “OPPO has been more than just a phone maker from the outset. In fact, smartphones have simply been a gateway for OPPO to deliver a diverse portfolio of technological services. For OPPO and even the entire industry, there won’t be any company solely focusing on smartphones.”

Over the next three years, Chen announced an R&D budget of RMB 50 billion (about USD $7 billion) will be set aside to develop core technologies in hardware, software and system in addition to 5G/6G, AI, AR, big data and other frontier technologies.

In order to seize 5G opportunities, OPPO plans to implement three key strategies. For a start, the company will remain committed to core technology R&D to develop world-leading tech; second, OPPO will build a multi-portal ecosystem of intelligent devices with smartphones serving as the key gateway; and finally, the company will continue to rethink user service and optimise its content and service offerings.

Levin Liu, OPPO Vice President and Head of OPPO Research Institute said in his keynote speech, “in the face of the new 5G era, OPPO will head towards Tech Innovation 2.0. which will be driven by ‘frontier technology’ and value for user’.” Liu also highlighted, “as the importance of convergence between technologies and services becomes essential, OPPO is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services and scenarios. The model, in which 5G and AI serve as the infrastructure and our core capacities, integrates all technologies to create an all-around consistent technological experience. OPPO will follow a ‘three circle scenarios’ roadmap that covers personal scenarios, vertical scenarios and convergent scenarios to plan its future lineup of devices.”

With this, Liu added that OPPO plans to launch smart watches, smart wireless headphones and 5G CPE in Q1, 2020.

During the event, OPPO and IHS Markit, a leading global information provider, jointly released the white paper titled, “Intelligent Connectivity: Unleashing Opportunities with the Power of 5G, AI and Cloud.” By illustrating the trends and prospects of the industry in the era of intelligent connectivity powered by 5G, the white paper provides suggestions and guidelines for the future development of an intelligent and converged ecosystem.

At the conference, Chen said that OPPO will continue to stay true to the company’s core values of “Benfen,” while actively working with partners across the entire industry chain in an open and mutually beneficial way to explore the future of intelligent connectivity.