Pure Storage has announced that its certified Net Promoter Score (NPS) has increased to 86.6. This is the fourth year in a row Pure’s NPS has increased, which demonstrates dedication to an exceptional customer experience and delivery of data-driven solutions built for successful outcomes.
To manage its customer feedback program and collect the data used to calculate the company’s NPS, Pure relies on software from NICE Satmetrix, the leading global provider of customer feedback management software and the co-creator of the Net Promoter Score. Pure’s NPS is certified to reflect data accuracy without bias by Owen CX. Additionally, in the 2018 NICE Satmetrix B2B NPS Benchmark, the average NPS across all industries was 23.
“We are proud to work with a company that provides exceptional customer experiences and makes customer feedback a central part of its business strategy,” said Miki Migdal, President, NICE Enterprise Product Group. “Pure Storage has worked with us since it was founded, and we are excited to be a part of their journey.”
According to IDC, end users that leverage the NPS standardizsd metric “can expect products with higher performance, improved efficiencies, better availability, lower cost, and a better overall experience with the vendor.”
“A standardized CX measure is critical because it encourages discussion at an industry level of what is truly important when determining how to tailor customer experience,” said Eric Burgener, Vice President of Research, IDC. “It allows for apples-to-apples comparisons across vendors that customers may use when making purchase decisions, and leads to an ecosystem of available talent and consultancies that can help vendors more effectively use a standardised customer experience metric to improve customer experience. Pure’s score of 86.6 demonstrates how much their customers would recommend their brand.”
