Trend Micro strengthens Middle East leadership team

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Trend Micro has appointed a new managing director for Saudi Arabia and a new head of sales operations in MENA to support surging demand for cybersecurity.

According to the cybersecurity firm, the region’s cybersecurity market is set to reach a record high of $22 billion by 2022.

Trend Micro research for Q1 2019 shows Saudi Arabia had the highest number of malware threat detections, and the second-highest number for email threats and malicious URLs, in MENA.

As a result, Saudi CIOs are investing in cybersecurity systems and transforming processes. The Kingdom’s cybersecurity market has been growing at a rate of 15 percent CAGR, projected to reach $3.46 billion in 2019.

Saudi Arabia is expected to contribute the largest market share to the MENA cybersecurity market from 2017 to 2022.

Supporting the region’s secure digital transformation, Trend Micro has appointed Rasheed Alodah as country managing director for Saudi Arabia, and Muayad Simbawa as head of sales operations for Mena. Both will report directly to Dr Moataz Bin Ali, vice president, MENA, Trend Micro.

Alodah will be responsible for Trend Micro Saudi Arabia’s business strategy and sales, and works closely with regional leaders to take business to the next level. While, Simbawa will be responsible for Trend Micro’s regional sales operations, including driving sales processes, growth, and profitability.

“Our new appointments for the Kingdom and for Mena bring strong experience and leadership skills to secure strategic verticals,” said Dr Moataz Bin Ali. “Government and public sector, energy and oil and gas, and education are our priority markets where we see the strongest demand. These industries handle sensitive business and citizen data that need comprehensive security.”

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