F5 Networks is set to loudly champion the Middle East’s potential for multi-cloud-driven digital transformation at GITEX 2018.
The cloud and application security expert will showcase a raft of news services, as well as present original research on how multi-cloud business and consumer realities will evolve over the next five years.
F5’s multi-cloud positioning comes at time of growing cloud receptivity in the region. Earlier this year, the company commissioned another research agency, Think Positive, to conduct one of the GCC’s most in-depth cloud-related study involving board-level decision-makers. Almost all GCC businesses (99%) believed the cloud can have a positive impact on market share and help to displace competitors. 90% also stated that it can improve brand perception, and 89% praised its capacity to improve innovation. A clear consensus was also reached on the cloud’s potential to enhance the overall customer experience (90%).
F5’s new research aims to expand on these initial findings and map out the challenges and benefits of optimal multi-cloud deployment in the Middle East and North Africa (MENA).
“The Middle East is in a fantastic, globally enviable position to harness the cloud in all its incarnations. Governments are already activating world-class plans to change the way people live and work, and there is a huge pool of tech-savvy youngsters set to enter the workforce. These are exciting, game-changing times. At GITEX 2018, we expect showcase our most compelling vision yet on how new digital realities will unfold in the region and, against this transformational backdrop, how to best deploy, secure and optimise applications in a multi-cloud context,” said Diego Arrabal, VP – Middle East, Turkey & Africa, F5 Networks.
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