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Pioneering smarter, greener security solutions

by CXO Staff
January 17, 2025
in Feature, Future, Tech

Sheetal Rao, Sales Operations Manager - Middle East and Africa, Axis Communications, discusses the future of surveillance, sustainability, and innovation in the security industry

Pioneering smarter, greener security solutions
Sheetal Rao, Sales Operations Manager - Middle East and Africa, Axis Communications
Sheetal Rao, Sales Operations Manager – Middle East and Africa, Axis Communications

How does Axis Communications see surveillance and security technologies evolving over the next decade?

At Axis Communications, we see surveillance and security technologies evolving towards greater intelligence and autonomy in the next decade. With advancements in AI, edge computing, and cloud solutions, security systems will become more proactive, enabling real-time analysis and automated decision-making. We envision a future where surveillance solutions not only protect but also enhance operational efficiency across industries. Additionally, cybersecurity will remain a top priority as systems become more integrated. Axis is committed to innovation and providing scalable, future-proof solutions that meet the needs of smart cities and critical infrastructure. Our goal is to lead the way in shaping smarter, safer environments.



What steps is Axis taking to make its products and solutions more eco-friendly?

At Axis Communications, we are deeply committed to sustainability. Our products are designed with energy efficiency in mind, utilising eco-friendly materials and reducing the use of harmful substances like PVC and BFRs. We focus on creating products that are durable and upgradeable, promoting a circular economy approach. Additionally, our edge-based AI analytics help reduce energy consumption and bandwidth usage, ensuring minimal environmental impact while maintaining high performance. We also prioritise collaborating with ethical suppliers, aligning our operations with global sustainability goals to support a greener, more sustainable future in the security industry.



How does Axis stand out in the competitive surveillance industry?

We stand out in the competitive surveillance industry due to our constant innovation and a customer-first mindset. What sets Axis apart is our in-house technology development, including the latest industry-leading ARTPEC chips and AI-powered edge analytics. These innovations enable real-time, intelligent surveillance, reducing reliance on centralised systems and improving both performance and security. Axis focuses on open architecture, offering flexibility and compatibility with third-party systems, while maintaining strong cybersecurity features to protect customer data. With a strong commitment to sustainability, we integrate eco-friendly practices into product design and operations, meeting today’s demand for both high-quality performance and environmental responsibility.


How is Axis leveraging artificial intelligence in its security solutions?

Axis Communications has always been at the forefront of integrating AI into security solutions. By embedding AI-powered edge analytics directly into our cameras, we enable real-time processing of video data, which allows for advanced object recognition, intrusion detection, and anomaly detection right at the source. This reduces dependency on centralised systems and enhances efficiency. Our AI solutions also support predictive maintenance and quality control in industrial settings, helping businesses act proactively rather than reactively. Axis’s ability to combine AI, edge computing, and cybersecurity creates smarter, more responsive systems that are designed to meet the growing demands of the security industry.


What major trends are shaping the surveillance and security sector?

At Axis, we’re fully embracing the power of AI to revolutionise security solutions. Our AI-driven cameras leverage edge computing to perform real-time video analytics directly at the camera, which means we can detect intrusions, recognise objects, and spot anomalies without needing to rely on centralised systems. This not only speeds up responses but also allows for more efficient, scalable, and autonomous operations. With AI, we are making our systems smarter, proactively addressing threats and improving operational processes, such as predictive maintenance and quality control. This is the future of security—empowering organisations to stay ahead of emerging risks, reduce human error, and optimise resources.



What are your plans for 2025?

Looking ahead to 2025, Axis is focused on expanding the capabilities of our AI-driven solutions and edge-based analytics to offer even smarter, more autonomous security systems. We’re working on enhancing the integration of AI, improving our cybersecurity measures, and supporting the evolving needs of smart cities and critical infrastructure. Our focus will also be on continuing to provide sustainable, energy-efficient solutions, aligned with growing global demands for greener technologies. We’re committed to being at the forefront of innovation and delivering solutions that help our customers stay secure, efficient, and future-ready, as they navigate increasingly complex environments.

Tags: Axis Communicationseco-friendly solutionssurveillance solutions
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