Shure is celebrating its 100th anniversary on the back of a rapidly growing industry driven by infrastructure investments, technological enthusiasm, and rising consumer incomes in the Middle East region.
Shure is marking a century of pioneering innovation, exceptional quality, and unyielding commitment to audio excellence. To commemorate this historic milestone, Shure will be unveiling a series of special activities and products throughout the anniversary year including Associate and customer celebrations. In early 2025, the Shure’s team exhibited at the following key global events: National Association of Music Merchants in the USA, Integrated Systems Europe in Spain, LEAP and is planning to be present at Saudi Light & Sound Expo in the Kingdom of Saudi Arabia, and GITEX Africa in Morocco, among others.
100 years of innovation
Over the past 100 years, Shure has introduced iconic products that have become staples in the regional audio industry. Leading the pack, the legendary Shure SM58 microphone, known for its durability and reliability, has remained the top choice for vocal performances worldwide. The SM7B vocal microphone has equally earned a distinguished reputation, renowned in broadcast, recording, and podcasting industries.
“Our 100-year anniversary is a journey that speaks volume. As pioneers of the industry, Shure has built a strong and formidable reputation that’s anchored on trust, quality, credibility, and most importantly, continuous innovation. As we mark this milestone, our vision to deliver sound experiences that immerse, inspire, and exceed expectations,” said Antony Lovell, sales director MEASA, Shure.
The evolution of Shure
S.N. Shure started the company in downtown Chicago in 1925 selling radio parts kits. In 1932, Shure became one of only a few U.S. microphone manufacturers with the introduction of the Model 33N microphone. Since then, the company has grown into a global technology leader, offering a diverse portfolio of game-changing wired and wireless microphones, conferencing and meeting solutions, and personal and professional listening products. Over its 100-year history, more than 50,000 different electronics products have been developed by Shure.
Shure products are now sold in more than 120 countries, including the Middle East, where it debuted in the 1980s. Through the decades, Shure has been trusted and used by global icons including luminaries such as Dr Martin Luther King, Jr, Elvis Presley, Nelson Mandela, The Beatles, and others. Today, Shure products are trusted by performers, content creators, AV and IT professionals, sound engineers, educators, community leaders, and music lovers across the globe in studios, on stages, on playing fields, in meeting rooms, and in everyday life.
Leading by example
Shure’s commitment to revolutionising audio has led to significant advances in wireless technology, demonstrated by the evolution of its robust and reliable wireless microphone systems such as Axient Digital. Shure advancements in wireless microphones were built on an explosion of software and networking advances, yielding more intelligent products that work more effectively and sustainably.
Shure’s deep experience in acoustics design and software innovation comes together in products like Shure’s AONIC line of Bluetooth headphones, professional content creation gear like the MV88+ Video Kit and MV7+ Podcast Mic, and the Company’s quickly growing enterprise communication portfolio, the Microflex Ecosystem, which brings award-winning audio quality to boardrooms, governments and educational institutions.
Shure also recently launched ShureCloud, a comprehensive cloud-based platform designed to streamline the management and monitoring of Shure products. Shure features five global engineering centres dedicated to product development and software excellence: Niles, Ill., USA; Copenhagen, Denmark; Suzhou, China; Edinburgh, Scotland; Hyderabad, India.
“Shure thrives on the unwavering dedication of its global Associates, who uphold values of honesty, respect, and responsibility. This shared commitment transforms principles into pride across every corner of the world,” added Antony.
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