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Driving digital transformation with Low-Code/No-Code

by CXO Staff
March 5, 2025
in Feature, Future, Tech

Aly Hassaballah, Director - Solutions & Delivery at CODE81, explores how Low-Code/No-Code platforms are reshaping digital transformation in the Middle East, enabling faster AI adoption, enhanced efficiency, and sustainable business growth

Driving digital transformation with Low-Code/No-Code
Aly Hassaballah, Director - Solutions & Delivery, CODE81
Aly Hassaballah, Director – Solutions & Delivery, CODE81

How is the increasing convergence of Low-Code/No-Code (LCNC) and AI impacting the accessibility and speed of AI adoption for businesses, particularly in the Middle East region?

At CODE81, we see the convergence of Low-Code/No-Code (LCNC) and AI as a game-changer for businesses in the Middle East. It democratises AI adoption by drastically simplifying development. LCNC platforms empower businesses of all sizes, even those with limited coding expertise, to build and deploy AI-powered solutions rapidly. This speed and accessibility are crucial in a region like the Middle East, where digital transformation is accelerating, and businesses need to adapt quickly to remain competitive. We believe this convergence is key to unlocking the full potential of AI across the region.

What are some of the key challenges you have observed businesses in the region facing when integrating AI into their existing operations, and how can these challenges be effectively addressed?

In our experience, businesses in the region often encounter challenges like data silos, ensuring data quality for AI training, and finding the right AI talent. We also see that integrating AI with legacy systems can be complex. To address these, we advocate for a data-centric approach, emphasising data governance and quality to create a solid foundation for AI initiatives. We also believe in building strong partnerships to bridge the AI talent gap and provide businesses with the expertise they need.  Crucially, we advocate for the use of LCNC platforms, which significantly simplify the integration process, making AI more accessible, manageable, and ultimately, driving real-world applications that enhance agility, efficiency, and business success.

How is the rise of LCNC platforms influencing the role of IT professionals, and what skills does CODE81 see as becoming increasingly important in this evolving landscape?

LCNC is transforming the role of IT professionals; they are moving away from writing code and towards becoming strategic orchestrators of digital solutions, this demands new skills. We see a growing demand for skills like business analysis, which helps to understand client needs, solution architecture expertise, and comprehensive knowledge of AI/ML concepts, in order to integrate intelligent capabilities. The ability to translate business needs into effective technical solutions is paramount. In short, IT professionals are becoming the bridge between business strategy and technology implementation.

As businesses in the Middle East embrace digital transformation, what are some of the key opportunities and advantages that you believe can be gained by effectively leveraging AI and LCNC technologies?

In the Middle East, organisations can gain significant competitive advantages by effectively leveraging AI and LCNC. These technologies enable greater operational efficiency through automation, deeper customer insights through data analytics, and personalised customer experiences at scale. This translates to better decision-making, faster innovation, and increased agility. We see these capabilities as essential for businesses looking to thrive in the digital age and drive sustainable growth for the region.

CODE81 emphasises “coding a better future.” How does this philosophy translate into their practical approach to developing and deploying technology solutions for their clients?

“Coding a better future” is our guiding principle. This translates into a practical approach focused on innovation, agility, and strategic partnerships. We prioritise developing solutions that address immediate needs while anticipating future challenges. We foster a culture of collaboration, empowering businesses with the tools and expertise to thrive. Not only do we aim to deliver technology, but we’re also creating impactful, sustainable solutions that contribute to a more prosperous and digitally advanced future for the region.

Tags: AIdigital transformationLCNCLow-Code/No-Code
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