What was your main objective for participating in the event?
Abhijeet: We came here expecting to identify strategic partners to help us expand in the APAC region. We felt GITEX Asia would be an ideal platform to connect with potential partners. Over the last two days, we’ve been really encouraged by the positive response we’ve received. We were also selected as finalists in the pitch deck competition for GITEX Berlin, which was a great achievement. We have been meeting many potential partners, including ERP vendors and software development companies, who have shown strong interest in our framework. Our objective was to establish these strategic partnerships, and I believe we’ll accomplish this within the next month or so, becoming active with several partners.
Can you give us more details about what you showcased at the event?
Sudheer: We showcased the Azaalea AI no-code powered framework. This framework enables companies to develop, customise, and deploy enterprise-level applications without writing any code. Whether a company is in FinTech, manufacturing, or contracting, they can build tailored applications within weeks.
Interestingly, while the market often talks about ‘low code,’ we focus on 100 per cent no-code solutions — meaning businesses can design complex enterprise applications without touching a single line of code, including database or business logic layers. This is truly unique and, as far as I know, unprecedented in the industry today.
How has the framework been received compared to other low-code solutions?
Sudheer: When people hear ‘low code,’ some say they offer similar solutions, but when we demonstrate our top-down approach, covering ERP, CRM, HRM, and more, they are genuinely amazed. Most other solutions focus only on small-scale applications, but ours is enterprise-grade no-code.
People are often surprised because we are a startup, but the parent company behind us is an established ERP provider with 18 years of experience, 3,000 customers, and 80 verticals. We migrated all these customers and verticals to the Azaalea framework, so the product is tried, tested, and market-ready.
What are the main benefits your partners and customers can expect from Azalea?
Abhijeet: Our partners gain agility in delivery, scalability, and flexibility. This means applications can be deployed on time, on target, and at the right location. It simplifies and speeds up enterprise software development, making it more accessible and efficient for businesses.
What are your next steps and growth plans?
Abhijeet: Our focus is on growth and maturity moving forward. We plan to expand primarily through channel partners in the Middle East, East Asia, and East and West Africa. Latin America and some European countries are on our roadmap, but that won’t be an immediate focus, it will come around Q1 2026. Currently, we’re concentrating on APAC and Africa.
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