‘Sell With Confluent’ helps partners capture the $100B data streaming platform market

Confluent announced ‘Sell With Confluent’, a new reseller programme that gives system integrators everything they need to drive sales and grow their businesses in the data streaming platform market. This streamlined programme will empower partners with automated quotes, instant approvals, and co-marketing funds to fuel their growth. They can now rapidly scale their data streaming businesses and meet customer needs for real-time solutions.

Data streaming is an important strategic priority for 86% of IT leaders, according to the 2025 Data Streaming Report. It’s now the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions. However, traditional reseller models hold them back with complex approval processes, unclear incentive structures, and lengthy deal cycles. Sell With Confluent addresses these challenges by providing partners with the tools and expertise to sell faster and capture market share.

“Our partners see the demand every day—businesses need a data streaming platform now,” said Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent. “Sell With Confluent removes what’s been holding them back: slow approvals, murky pricing, complicated processes. We’ve made it simple so they can capitalise on the opportunity in front of them.”

Empowering partners to lead with data streaming

Sell With Confluent is built on three pillars designed to help system integrators close deals faster, earn more on every transaction, and scale their data streaming practices with confidence:

1. Accelerated profitability and incentives. Confluent has restructured its rewards frameworkto ensure that partners are highly compensated for sourcing and closing deals, which creates opportunities for double-digit discounts that are market competitive.
2. High-velocity automation. New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners also benefit from deal protection that safeguards sourced opportunities, ensuring that their pipeline investments are secure.
3. Strategic marketing and co-investment. The Business Investment Fund (BIF) provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programmes. Partners can leverage pre-built regional playbooks to maximise local relevance and impact.

Sell With Confluent is part of the newly launched Partner Nexus, a home base for its 1,400+ partners worldwide. Partner Nexus brings everything partners need into one place, including programme details, tools, resources, and insights to accelerate growth. It makes collaboration with Confluent simple, driving better outcomes for partners and customers alike.