Apple has expanded its entry-level device lineup with the launch of the MacBook Neo and iPhone 17e, two new products designed to deliver premium Apple experiences at more accessible price points.
The MacBook Neo is Apple’s most affordable Mac to date. The 13-inch laptop features a Liquid Retina display, an aluminum design available in colours such as blush, indigo, silver, and citrus, and is powered by the A18 Pro chip, enabling smooth performance for everyday tasks and AI-enabled applications. It offers up to 16 hours of battery life, a 1080p FaceTime HD camera, Magic Keyboard, and dual speakers with Spatial Audio, all running on macOS Tahoe with deep integration across the Apple ecosystem.
Alongside the new laptop, Apple also introduced the iPhone 17e, positioned as the most affordable member of the iPhone 17 family. The device is powered by the A19 chip and features a 48MP Fusion camera, MagSafe support, and 256GB of base storage—double that of its predecessor. The phone includes a 6.1-inch Super Retina display with the tougher Ceramic Shield 2 and supports Apple Intelligence features through its Neural Engine.
Both devices reflect Apple’s strategy to broaden access to its ecosystem by offering capable, lower-cost hardware while maintaining key features such as strong performance, advanced cameras, and ecosystem integration.
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