• About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Privacy Policy
  • Contact us
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Webinars
      • AI in Finance
      • The Resilient Enterprise
    • CXO50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
      • 2026
      • 2025
      • 2024
      • 2023
      • 2022
      • 2021
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX x AI EVERYTHING
No Result
View All Result
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Webinars
      • AI in Finance
      • The Resilient Enterprise
    • CXO50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
      • 2026
      • 2025
      • 2024
      • 2023
      • 2022
      • 2021
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX x AI EVERYTHING
No Result
View All Result
CXO Insight Middle East
No Result
View All Result

AI Insights: Zebra Technologies’ James Morley-Smith

by CXO Staff
May 14, 2026
in Feature, Future, Middle East, News, Region

Agentic AI is reshaping how work is structured across the frontline, as James Morley-Smith, Senior Director, Global Head of Customer Experience Design, Zebra Technologies, explores the shift from fixed applications to composable, context-aware interfaces

AI Insights: Zebra Technologies’ James Morley-Smith

For the past forty years, the application has been one of the fundamental units of work. We would log onto a desktop computer, laptop or mobile computer, open apps, perform tasks, and close it. Our relationship with computing has been defined by the ‘canvas’ of the graphical user interface (GUI), and it has served us well. However, with the advent of agentic AI, we will witness a new and powerful and fluid paradigm: the composable user interface. 

This isn’t a simple evolution. It’s a fundamental restructuring of human-computer interaction, driven by the convergence of four powerful forces:  

  • awareness of the user’s skills and knowledge 
  • contextual awareness of ambient surroundings  
  • reasoning power of multimodal AI 
  • connective tissue of the API economy 

“The future of work will be collaborative in new ways between humans and their digital assistants” 

James Morley-Smith, Senior Director, Global Head of Customer Experience Design, Zebra Technologies

For the enterprise, and particularly for the frontline worker, this shift means technology will no longer be a destination, but a pervasive, intelligent layer that configures itself around the frontline worker and the task at hand. Our daily work is increasingly shaped by conversational, agentic AI and its fundamentally rewriting how we get things done – creating new ways of working.  

Apps are not going away, but in the longer-term future, we will engage an AI-orchestrated collection of capabilities that manifest as a dynamic interface, assembled in real time uniquely for the connected frontline and environment. 

Ambient surroundings: The fabric of context 

To deliver this connected frontline future, agentic AI requires a continuous stream of data. This is where a “fabric of sensing” comes into play, with sensors, cameras, RFID, GPS, temperature, motion, and barcode systems working together to create a real-time digital twin of the environment. 

This “always-on” sensing provides contextual data that allows AI agents to understand the world with greater depth, capturing motion, location, device health, tasks, colleagues, and inventory. It can even reflect the user’s current state, enabling AI to anticipate needs and offer assistance. 

This fabric transforms AI from a passive tool into an active collaborator, moving beyond what is happening to what comes next. 

The Composable UI: An interface built for the moment 
A key outcome of this shift is a spontaneous user interface. Instead of a one-size-fits-all design, AI generates a composable UI tailored to the immediate task. 

A retail associate’s interface might show customer loyalty data on the shop floor, then shift to stock-check and location functions in the stockroom. It transforms with activity, rather than remaining fixed. 

The composable UI will not have a single interface. It adapts as workers move between tasks, guided by insights from similar roles, creating an evolving, efficient experience where the interface becomes a dynamic partner suited to the moment. 

A new paradigm for work: Orchestration and augmentation 

The future of work will be collaborative in new ways between humans and their digital assistants. We will see personal and enterprise agents working together to augment frontline workers. 

A task that begins on a handheld mobile computer with AI agents on-device could transfer to an in-truck display when a worker steps onto a forklift, with AI orchestrating the experience across devices to support safety and efficiency. 

In this model, the user carries their “digital brain,” while the environment provides the screens. AI switches to the most appropriate interface, whether a wearable, desktop, kiosk, or audio cue. This frees workers from screens, allowing them to focus on the physical world while guided by a hands-free assistant. 

This is about efficiency and augmenting human capability. In healthcare, nurses spend significant time on documentation. A nurse using a mobile device at the bedside could be supported by an AI-powered environment, simply stating observations while AI layers in vital signs, confirms medication schedules, and logs interactions for review. The clinician becomes a “human-on-the-loop,” focusing on patient care. 

This vision requires strong governance, cybersecurity, and transparent policies to address data security and privacy. 

The disruption of capabilities over applications 
This shift demands a new mindset, especially in software development. For decades, vendors and IT teams built applications. In the new world, value comes from creating discrete “capabilities” that plug into AI agents. 

The focus moves from full applications to modular, API-first functions such as inventory checks, patient data queries, or machine diagnostics that AI can combine. A developer’s customer is no longer just a human user, but the agentic AI serving that user. 

This transition is inevitable. The question is no longer which apps to build, but what unique capabilities must be developed to remain relevant in an AI-first, composable world. 

Tags: AI InsightsJames Morley-SmithZebra Technologies
ShareTweet

Related Posts

NTT DATA research highlights AI privacy and sovereignty challenges
Future

NTT DATA research highlights AI privacy and sovereignty challenges

May 15, 2026

NTT DATA released new research showing that enterprise AI is outgrowing the architecture and infrastructure beneath it as data privacy...

Acronis announces new platform offering for MSPs
Future

Acronis announces new platform offering for MSPs

May 15, 2026

Acronis has announced the launch of Acronis Cyber Frame, a new hyperconverged infrastructure (HCI) and infrastructure-as-a-service (IaaS) platform purpose-built for...

Discussion about this post

Latest Issue

NTT DATA research highlights AI privacy and sovereignty challenges

NTT DATA research highlights AI privacy and sovereignty challenges

May 15, 2026
Acronis announces new platform offering for MSPs

Acronis announces new platform offering for MSPs

May 15, 2026
AI Insights: Zebra Technologies’ James Morley-Smith

AI Insights: Zebra Technologies’ James Morley-Smith

May 14, 2026

The most trusted source of strategic intelligence for IT decision makers in the Middle East.

About

  • About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Contact Us

Policies

  • Privacy Policy
© 2025 – CXO Insight Middle East. All Rights Reserved.
Facebook-f X-twitter Linkedin
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden.

About

  • About Us
  • Site Map
  • Contact Us
  • Career

Policies

  • Help Center
  • Privacy Policy
  • Cookie Setting
  • Term Of Use

Join Our Newsletter

© 2024 – CXO Insight Middle East. All Rights Reserved.

Facebook-f Twitter Youtube Instagram

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Join our mailing list
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
No Result
View All Result
  • News
  • Opinions
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
  • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Webinars
    • CX50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai
      • Saudi Arabia
    • Cyber Strategists Summit
      • 2026
      • 2025
      • 2024
      • 2023
      • 2022
      • 2021
    • Cloud Connect 2025
    • All events
  • Videos
  • GITEX x AI Everything
  • Digital Magazine

© 2025 - CXO Insight Middle East. All Rights Reserved.