Shure has introduced the IntelliMix Bar Pro to the UAE and Gulf region, showcasing the solution at “Read the Room: Experience Intelligent Collaboration”. The launch comes as AI adoption continues to accelerate across the region. According to Microsoft’s 2026 Global AI Diffusion Report, the UAE leads global AI diffusion at 70.1% of the working-age population, while PwC’s 29th Global CEO Survey found that 70% of Middle East business leaders have a clearly defined roadmap for AI initiatives. As organisations scale AI across the workplace, the quality of the audio and video feeding of these systems is becoming increasingly critical to reliable outputs.
The IntelliMix Bar Pro is a Microsoft Teams Certified all-in-one video bar for medium and large rooms, designed to deliver the clean, reliable data that powers AI-driven collaboration. It combines IntelliMix View AI video framing with onboard IntelliMix audio processing to capture speech, facial expressions and non-verbal cues throughout the room, helping AI tools produce more accurate transcriptions, summaries and insights.
“Shure has long been at the forefront of meeting room innovation, delivering audio solutions that empower effective collaboration,” said Ekta Shetty, Senior Sales Director for Africa, Middle East, India, Southeast Asia and Pacific at Shure. “As organizations increasingly embrace AI-powered meeting experiences, high-quality audio has become more critical than ever. When every word is captured and transcribed with clarity, AI can generate more accurate insights, drive greater efficiency, and enable more productive interactions. Together, we’re helping customers create smarter, more connected workplaces around the world.”
Built for reliable AI collaboration
Onboard IntelliMix audio processing isolates voices and minimises background noise, while IntelliMix View AI video framing keeps participants clearly visible, including those seated nearest to the device and at the far end of the table. This enables more consistent meeting experiences and gives AI-powered tools clearer inputs to work with.
“IntelliMix™ Bar Pro is designed to provide the clear audio capture, intelligent video capabilities, and enterprise-grade reliability that modern workplaces demand. By delivering richer, more accurate inputs for both participants and AI-powered tools, it helps organizations drive greater productivity, engagement, and insight from every meeting” said Yassine Mannai, Associate Director Sales & Marketing, Middle East & Africa, Turkey and CIS at Shure.
The Dubai event hosted in partnership with NMK Electronics, a Midwich Group company, at NMK Beyond in Dubai, also showcased Shure’s wider collaboration portfolio, including the MXA925 Ceiling Array Microphone, SLX-D+, Microflex Wireless neXt with Fusion Mode, MXA901 and IntelliMix Foundation System, giving attendees the opportunity to experience Shure’s technologies through live, interactive demonstrations.
Built for secure, scalable Microsoft Teams deployments
Built on Microsoft Device Ecosystem Platform (MDEP), IntelliMix Bar Pro is designed for enterprise environments where security, manageability and long-term stability are essential. Microsoft Teams Certification confirms that the solution meets Microsoft’s performance requirements and ensures compatibility with the platform. IT teams can securely manage, control and update IntelliMix Bar Pro remotely using ShureCloud and other enterprise IoT systems including Pro Management Portal and ServiceNow.
“AI is advancing at an incredible pace, fundamentally changing how we communicate and collaborate,” said Alex Kemanes, Managing Director, MESEA at NMK Electronics. “What has always set Shure apart is its understanding that great collaboration is not about one product, but the entire experience. From capture and processing to playback, software and management, Shure has built an ecosystem that works as one, becoming even more powerful as AI reshapes the workplace.”
The launch marks another milestone in the more than three-decade partnership between Shure and NMK, a relationship that has played an important role in expanding Shure’s presence across the region and bringing its latest technologies, expertise and innovation closer to customers.
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