OPPO announces key appointments

OPPO has announced the establishment of its new Global Sales and Global Marketing Business Units.

According to the company, the move aims to drive the company’s integrated development in global markets and provide consumers around the world with quality smart products and services in the era of intelligent connectivity.

Effective immediately, Alen Wu, previously Vice President and President of International Business, is appointed as Vice President and President of Global Sales, and Brian Shen, previously Vice President and President of Mainland China Business, is appointed as Vice President and President of Global Marketing. Both Wu and Shen will report to OPPO CEO Tony Chen.

“We have always run our business with a global vision of ‘One Market, One OPPO’. We consider global markets as one market, therefore we need to focus on worldwide resource integration for development globally,” said Tony Chen. “Both Alen and Brian are outstanding leaders who have made significant contributions to OPPO. I am confident that they will lead our global team to continuously drive more breakthrough innovation. This integration will support our further expansion and growth in the MEA region”

Alen Wu has served as President of International Business at OPPO since May 2018. Over the past year, Wu’s leadership has been integral to OPPO’s successful entry into a number of international markets as well as to substantial achievement in building the company’s global brand. Brian Shen has served as President of Mainland China Business at OPPO since May 2018, driving OPPO’s continuous consolidation of its leading position in the Chinese market. Shen has also spearheaded a wide range of innovative marketing campaigns, including several impactful worldwide brand collaborations.