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7 Oracle NetSuite capabilities to accelerate Middle East businesses

by Adelle Geronimo
January 23, 2025
in Business, Future, News, Tech

NetSuite announces innovations to help businesses in the UAE increase efficiency and capitalise on new opportunities

7 Oracle NetSuite capabilities to accelerate Middle East businesses

At Oracle CloudWorld Tour Dubai on January 22, 2025, Oracle NetSuite introduced a range of updates aimed at helping businesses in the UAE improve efficiency, automate processes, and enhance decision-making. These updates include AI-powered automation, expanded analytics, and new financial and field management tools.

“NetSuite is designed to be the foundation for our customers’ operations, with a platform that can evolve and expand to meet changing needs while connecting their entire business,” said Nicky Tozer, senior vice president, EMEA, Oracle NetSuite. “We continue to extend NetSuite’s capabilities to further strengthen that foundation for our customers in the UAE. As customers expand their businesses on NetSuite, new AI innovations and product functionality help them drive efficiency, improve productivity, and identify and execute on new opportunities.”

Here seven new key features of Oracle NetSuite that businesses can use to streamline operations:

1. NetSuite Text Enhance: AI-powered content assistance

NetSuite has introduced Text Enhance, a feature that uses generative AI to create and refine content. This tool is designed to assist with tasks across finance, HR, supply chain management, sales, marketing, and customer support.

By leveraging company-specific data, businesses can use Text Enhance to improve the accuracy and consistency of their communications while reducing manual effort. This feature can be used to generate reports, refine financial statements, or draft customer service responses.

2. Generative AI for SuiteScript API: AI integration for custom solutions

NetSuite’s Generative AI for SuiteScript API allows businesses to integrate AI capabilities directly into their NetSuite extensions and custom workflows.

With this feature, companies can develop custom AI-powered automation tools to handle specific business needs. For example, it can be used to create automated financial reconciliation processes, generate predictive insights for inventory management, or enhance customer service workflows.

3. NetSuite Analytics Warehouse: AI-driven data insights

The NetSuite Analytics Warehouse update introduces AI-powered analytics and machine learning models to help businesses analyse data, identify trends, and make informed decisions.

This enhancement allows businesses to conduct scenario planning and forecasting, helping them better understand business drivers and optimise their strategies. By integrating machine learning, organisations can gain deeper insights into financial performance, customer behaviour, and operational efficiency.

4. NetSuite Enterprise Performance Management (EPM): Centralised financial planning

NetSuite has introduced Enterprise Performance Management (EPM) to provide businesses with a unified system for financial planning, budgeting, forecasting, and reporting.

This feature connects data across multiple sources, enabling businesses to:

  • Improve the accuracy of financial planning and forecasting
  • Streamline financial close and reconciliation processes
  • Gain real-time insights into financial performance

By consolidating these functions into a single system, businesses can reduce the complexity of financial management and improve decision-making.

5. NetSuite Electronic Invoicing: Compliance with UAE e-invoicing regulations

With the UAE set to mandate electronic invoicing (e-invoicing) by 2026, NetSuite has introduced NetSuite Electronic Invoicing to help businesses comply with the new requirements.

This feature enables businesses to send and receive invoices in a structured digital format that aligns with e-invoicing standards and tax authority platforms. The goal is to improve invoice processing speed and accuracy while ensuring compliance with government regulations.

6. NetSuite Field Service Management: Improved scheduling and asset management

NetSuite’s Field Service Management feature is designed to help businesses manage scheduling, dispatching, and asset tracking for field service teams.

This update automates key processes, allowing businesses to:

  • Schedule and dispatch field technicians more efficiently
  • Manage inventory and customer assets in real-time
  • Improve tracking and reporting on field service operations

For organisations that rely on mobile teams or on-site service providers, this tool can help reduce administrative overhead and enhance operational efficiency.

7. Oracle Redwood Design System: Updated user interface

NetSuite is introducing Oracle’s Redwood Design System across its platform to provide a more streamlined and modern user experience.

This update improves the design and functionality of dashboards, lists, and forms, making them more intuitive and accessible. The redesign aims to help users navigate the system more efficiently and reduce the time spent on routine tasks.

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