Nutanix has announced a strategic new go-to-market partnership with BPS, appointing the company as its first aggregator for Managed Service Provider (MSP) business across the Middle East and Egypt. The collaboration marks a significant milestone in Nutanix’s partner-first strategy and underscores its commitment to delivering customer-centric outcomes through a strong regional ecosystem.
Through this partnership, BPS aims to enable MSPs to scale faster, simplify onboarding, and deliver Nutanix solutions through flexible, consumption-based models. For customers, the collaboration translates into easier access to trusted local MSPs, consistent service quality, and solutions designed around evolving business needs. By combining Nutanix’s cloud platform with BPS’s extensive regional reach, the partnership empowers partner growth while helping customers modernise IT environments, optimise costs, and accelerate their digital transformation journeys.
Service providers today are uniquely positioned to lead the next chapter of cloud adoption and redefine how customers consume technology. As organisations reassess where and how their data lives—balancing performance, cost, compliance, data sovereignty, and trust—local control, transparency, and architectural flexibility have become critical. Amid broader macroeconomic and technology shifts, MSPs play an increasingly vital role in helping customers navigate complexity and uncertainty.
Recognising this market dynamic, Nutanix has launched a purpose-built MSP programme designed to support both managed service providers and their customers over the long term. The programme aligns Nutanix’s product innovation with market demand, including support for external storage, Kubernetes, and emerging AI workloads—delivered with the flexibility MSPs need in both consumption and service delivery models to meet specific customer business outcomes.
Through its partnership with BPS, Nutanix is positioned to deliver these benefits to MSPs more rapidly, enabling them to respond more effectively to customer needs. The agreement also supports Nutanix’s expansion of its MSP footprint across the Middle East and Africa, strengthening an ecosystem that already includes more than 400 MSPs globally.
“Our partnership with BPS as a key aggregator represents a strategic evolution in how Nutanix engages with Managed Service Providers,” said Shaista Ahmed, Director – Channel & Ecosystem, Middle East & Africa at Nutanix. “By leveraging BPS’s extensive reach and expertise, we are able to access and nurture the MSP market, creating new opportunities for growth. This collaboration allows us to deliver tailored solutions, accelerate adoption of our portfolio, and provide dedicated support to these partners. Together, Nutanix and BPS are not just expanding our footprint—we are enabling a more focused, impactful, and sustainable approach to serving this critical market segment.”
“Being appointed as Nutanix’s first MSP aggregator across the Middle East and Egypt is a significant milestone for BPS. This partnership allows us to bring Nutanix’s industry-leading cloud platform closer to regional service providers, enabling faster onboarding, simplified consumption models, and stronger go-to-market execution. Together, we are empowering MSPs to deliver consistent, high-value services while helping customers modernise their IT environments with confidence,” concludes Negib Abouhabib, General Manager, BPS.
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