Luca Brandi, EMEA Channel Sales Director at Trellix, leads the company’s regional go-to market strategies across its diverse partner ecosystem, including distributors, resellers, xSPs, systems integrators, and cloud (SaaS) providers. With a career spanning leading vendors like Symantec and FireEye, Brandi brings a wealth of experience and a deep understanding of the channel landscape.
Known for his positive leadership and collaborative approach, Brandi is passionate about empowering partners by aligning closely with their goals. His strategy centres on mutual relevance—ensuring that Trellix remains a strategic and valuable partner. This mindset fosters long-term, impactful relationships that drive joint success and market growth.
What Brandi finds most rewarding is building strong, enduring partnerships and helping them reach new milestones. While relationship building can be challenging, it opens the door for innovation, stronger offerings, and shared achievements. For him, success is about growing and winning together.
Channel partners today face both immense opportunities and growing challenges. The surge in cyber threats, hybrid work environments, regulatory pressures like GDPR, and a lack of in-house expertise—particularly among SMEs— have increased the need for advanced, managed security solutions. This creates space for MSSPs and specialised providers to shine.
To lead in the Middle East, partners must offer tailored MSSP services, embrace AI and compliance expertise, and build trusted vendor relationships—all while delivering flexible solutions that earn long-term customer trust.
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