Viswanath Pallasena, CEO of Redington MEA, oversees operations in the Middle East and Africa for the global company, which generates over $10 billion in revenue. Under his leadership, Redington stays focused on its core mission: bringing cutting-edge technologies to market and reducing technology friction—the gap between rapid innovation and real-world adoption. Known for his collaborative leadership style, Pallasena fosters a team-driven culture centred on alignment, agility, and operational excellence.
One of the most fulfilling aspects of his role is witnessing the growth— not just of the company, but of its people and partners. Seeing partners thrive, scale, and enter new markets brings him immense satisfaction. With Redington’s 24-year legacy in the region, the company has played a pivotal role in enabling partner success and driving digital transformation. Pallasena values treating every partner equally, regardless of size, and helping them unlock opportunities across diverse markets in the Middle East and Africa.
The region is undergoing profound economic transformation as countries shift from traditional oil-based models to more diversified, innovation-driven economies. This transition is accelerating digital adoption and unlocking opportunities—especially in AI and infrastructure development. As AI evolves, it is opening new growth avenues in on-premise and cloud environments and edge computing. Pallasena urges partners to embrace these trends and position themselves at the forefront of this digital shift.
He advises channel partners to focus on their core strengths while leveraging external expertise in specialised areas like cybersecurity. Instead of building everything in-house, collaborating with trusted service providers enables faster go-to-market and more comprehensive, value-driven customer solutions through existing technologies.
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