Choithrams Group chooses HPE Networking to transform retail connectivity across the UAE

With the ambition to create an enhanced digital experience for customers and employees alike, Choithrams Group, one of the UAE’s most trusted supermarket chains, selected HPE Networking to implement advanced AI-native networking solutions across its UAE operations. The initiative is set to enhance warehouse and retail store operations, enable real-time inventory management, and support sustainable, energy-efficient infrastructure.

As the retail landscape in the UAE becomes increasingly digital-first, seamless and secure connectivity is no longer optional; it is a key driver of operational efficiency and customer satisfaction. Recognising this, Choithrams is leveraging HPE Aruba Networking’s resilient Wi-Fi solutions and the cloud-native HPE Aruba Networking Central platform to build a future-ready network across its warehouses and stores.

Phase One: Modernising Warehouse Operations

The first phase of the deployment focuses on 12 warehouses, many of which operate in demanding indoor and outdoor environments. By implementing HPE Aruba Networking’s AI-powered Wi-Fi infrastructure, Choithrams aims to:

• Enable real-time inventory tracking, improving stock accuracy and operational planning.
• Accelerate order fulfilment, supported by predictive network insights.
• Provide centralised IT visibility, allowing teams to monitor and troubleshoot operations from a single platform.
• Support sustainability goals with energy-efficient access points, reducing power consumption and carbon footprint.

“We anticipate HPE Networking’s unified network management and AI-powered insights will redefine how we scale, adapt, and serve our customers. The deployment across our warehouses has already been a game-changer for logistics and fulfilment,” said Arunachalam AP, Chief Technology Officer of Choithrams Group.

Phase Two: Extending smart connectivity to retail stores

Following the success of warehouse deployment, phase two will focus on retail stores across the UAE. This expansion is expected to deliver:

• Enhanced customer experience, with reliable in-store connectivity for digital point-of-sale systems and customer-facing applications.
• Reduced downtime, ensuring continuous operations at checkout and throughout the store.
• Stronger supply chain efficiency, connecting warehouses and stores on a unified network to improve operational visibility and responsiveness.

Zeeshan Hadi, Sales Leader for UAE, Bahrain, Kuwait, Oman, and Africa at HPE Networking, commented: “We’re excited to support Choithrams on this digital transformation journey. As HPE Networking continues to innovate in secure, AI-native networking, we look forward to co-creating outcomes that matter — efficiency, sustainability, and customer delight.”

Strategic impact and alignment with UAE Vision

Beyond operational benefits, Choithrams ambitions are closely aligned with the UAE’s Vision 2031. The initiative supports pillars of the vision, including:

• Smart infrastructure – modernising digital networks to improve efficiency across the retail sector.
• Sustainability & resilience – reducing energy consumption through eco-friendly infrastructure while enhancing operational reliability.
• Innovation & digital economy – leveraging AI-native technologies to enable data-driven decision-making and drive digital transformation.

By adopting HPE Networking’s solutions, Choithrams is positioning itself as a leader in smart, sustainable retail operations, setting a benchmark for other retailers in the region.