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FiLLi Cafe finds the perfect growth blend with NetSuite

by CXO Staff
February 10, 2026
in Business, Channel, News

UAE-headquartered cafe chain leverages the power of the suite to expand to 13 countries, open more locations, and improve collaboration with franchisees

FiLLi Cafe finds the perfect growth blend with NetSuite

FiLLi Cafe, one of the most iconic tea brands in the United Arab Emirates (UAE), is using Oracle NetSuite to support its mission to elevate everyday moments with distinctive blends and bold flavours. With NetSuite’s AI-powered enterprise resource planning (ERP) system, FiLLi Cafe has been able to automate financial processes, optimise inventory, and enhance decision-making as it scaled its operations to 114 locations.

Founded in 2004 as a single cafe in Dubai, FiLLi Cafe has grown into a globally recognised brand operating in 13 countries, including the United States, Canada, United Kingdom, Qatar, UAE, Oman, Pakistan, India, Nepal, Sri Lanka, Mauritius, Seychelles, and Australia. As it expanded into new markets, FiLLi Cafe’s legacy systems struggled to keep up and could not support its complex multi-country operations. To establish a scalable foundation for future growth, it needed to consolidate on a single global system and after careful evaluation, FiLLi Cafe selected NetSuite’s ERP system.

“The remarkable growth of our brand across multiple countries presented operational complexities,” said Ahmed Hasanain, head of information technology, FiLLi Cafe. “NetSuite has helped us centralise our financial processes, automate key workflows, and gain real-time visibility into our operations. This has been instrumental in supporting our global expansion as it has enabled us to work productively with our franchisees and ensure we deliver the high-quality experience our customers expect.”

With NetSuite, FiLLi Cafe has been able to automate its global financial operations and efficiently scale its business to meet increasing customer demand. For example, NetSuite’s financial management capabilities have enabled FiLLi Cafe to automate accounts payable and receivable processes, resulting in faster month-end close and improved cash flow. NetSuite OneWorld helps FiLLi Cafe streamline its tax, reporting, and currency processing requirements across its international subsidiaries. In addition, NetSuite Inventory Management helps FiLLi Cafe optimise stock levels, reduce waste, and ensure product availability. “FiLLi Cafe’s impressive growth is a testament to its commitment to quality and innovation in the restaurant and hospitality space,” said Nicky Tozer, senior vice president, Europe, Middle East and Africa (EMEA), Oracle NetSuite. “With NetSuite, FiLLi Cafe has been able to streamline its operations, gain valuable business insights, and scale efficiently to bring its renowned offering to new markets.”

Tags: FiLLi CafeOracle Netsuite
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