Logitech has announced the opening of a new Distribution Centre (DC) at Maersk’s Warehousing & Distribution (W&D) facility in Dubai’s Jebel Ali Free Trade Zone (JAFZA), marking a significant milestone in its mission to enhance service capabilities across the Africa, Middle East, Turkey and Central Asia (AMECA) region. This strategic investment aims to address the evolving needs of its B2B and B2C customers, aiming to optimize operations, accelerate delivery timelines, and strengthen Logitech’s regional presence.
The newly launched DC, situated in JAFZA, a premier logistics hub bridging East and West, and a gateway to better serve customers across Africa, the Middle East, Turkey and Central Asia, demonstrates Logitech’s commitment to efficiency and operational excellence.
Stephen O’Mullan, Head of Global Logistics at Logitech, said: “Dubai has a well-documented history and an efficient logistics network that has served the AMECA region for several years. The Free Trade Zone, established in 1985, boasts a strong customer base, making it a strong choice for warehouse operations. In consultation with our customers, they also expressed a strong preference for this location, reinforcing our decision.”
Lisa Park, Managing Director, Maersk UAE, commented, “We are delighted to onboard Logitech at our Integrated Logistics Centre in the UAE and strengthen our commitment to our customers in the Middle East. Our end-to-end logistics offerings connect and simplify our customers’ supply chains.”
Faster delivery and improved access to full portfolio of products
The new DC reinforces Logitech’s commitment to providing better partner and customer experiences:
- Faster time to market: Unlocking rapid response to market, shipping time will be reduced by 30 days across the AMECA regions.
- Accelerated access to innovation: The facility enables quicker introduction and availability of Logitech’s newest products, addressing the evolving and fast-paced demands of both retail and corporate customers.
- Enhanced customer support: Channel partners and end customers benefit from improved inventory proximity, bolstering their competitiveness in a vibrant and dynamic market environment.
- Expanded product portfolio: Ensures access to technologies that meet diverse customer needs. The facility stocks a wide range of Logitech’s offerings, including gaming accessories, mice, keyboards, headsets, webcams, and cutting-edge video conferencing solutions.
Moninder Jain, Vice President and Head of Emerging Markets (Africa, Middle East, Turkey and Central Asia)said, “The new DC in Dubai will strengthen the foundation built by our Middle East and Africa teams, bringing us closer to customers and partners while enabling faster response times to market demand. Dubai’s central position is perfectly placed to serve customers across the region.” He added, “Apart from being a key logistics hub for the GCC, this investment underscores our long-term commitment to these markets and our confidence in the process efficiency of the UAE.”
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