Redington Gulf and Razer, the global lifestyle brand for gamers, have announced a distribution arrangement across GCC countries.
Under the terms, Redington will promote and distribute Razer’s systems portfolio comprising of Razer Blade gaming laptops and laptop accessories, Core eGPU enclosures and Raptor gaming monitors.
Simultaneous to this, GCC wide availability of the latest Razer Blades line-up was also announced which includes the much-anticipated Razer Blade 15 Studio Edition for creators.
“As our company continues to increase focus on Middle East, we required stronger and deeper retail presence to cater our gaming systems here,” said Ignacio Sune, Razer’s Vice President Sales and Marketing for EMEA
“We believe Redington, with its vast distribution network, can help us improve here. We will also rely on their sales and marketing expertise and customer knowledge to launch new products. They have a great tech pedigree besides deep understanding of local consumer & market trends. This complements Razer’s “For Gamers. By Gamers.”- philosophy of always keeping the users’ needs in first place,” added Ignacio.
“We are excited to sign-up Razer as part of our personal computing portfolio. The partnership will enable us to offer a well-known global brand of gaming laptops to our channel partners, especially during these times when gaming and work-from-home are the biggest trends transforming the PC market,” said Jeetendra Berry, President, IT Volume Distribution- Middle East, Redington Gulf.
“As a value-added-distributor for Razer, we will reach out to hypermarkets, consumer electronic stores, e-commerce stores and computer stores, with various enablement initiatives so that they can help consumers make the right choice for a gaming laptop. We are confident that, with the innovations happening in gaming and emergence of 5G, gaming community in region is expected to increase,” Berry added.
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