Lexar has announced a 200 percent revenue growth in the GCC region over the past two years.
The achievement reflects a significant increase in market share and unprecedented retail expansion in the region.
Lexar, renowned for delivering storage solutions for photographers, videographers, gaming enthusiasts, and content creators, is geared up to showcase its latest innovations at GITEX Global 2024, running from 14-18 October at Hall 1, Booth A30, Dubai World Trade Centre.
Under the leadership of Fissal Oubida, Director for the Middle East, Africa, and Indian Subcontinent, Lexar’s footprint across the UAE, Saudi Arabia, Qatar, Oman, and Bahrain has grown exponentially. The brand’s presence is now solidified in over 400 stores, accounting for nearly 20 percent of the region’s sales. Esteemed retail giants such as Carrefour, Lulu, Nesto, Sharaf DG, Virgin Megastore, Grand Store, Emax, Jumbo, and iStyle are among the many carrying Lexar’s high-performance, innovative products.
Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India, said, “The Middle East is undeniably one of Lexar’s top-performing markets. Our continuous growth in market share and revenue demonstrates the potential of this region. With strategic expansion in place, we are fully committed to meeting the growing demand for advanced memory solutions.”
He added, “Thanks to our strong partnership ecosystem of retailers and distributors, Lexar products are now available in more than 400 stores across the GCC.”
At GITEX Global 2024, Lexar will introduce its latest product lineup, which includes microSD cards, internal SSDs, DRAM, and portable SSDs. These products are engineered to deliver seamless compatibility with a range of devices, including sports camcorders, tablets, smartphones, and drones. The company’s expanded portfolio offers top performance and higher memory capacities, empowering users to capture, transfer, and play high-definition multimedia, including 8K videos, with ease.
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