Eliane Gerges, Regional Director – Middle East, Dynatrace, plays a pivotal role in driving growth and customer success across the region. At the heart of Dynatrace’s business model is its AI-powered observability platform, which blends automation, security, and real-time insights to help organisations accelerate digital transformation and manage complex cloud environments with precision.
Gerges brings a strong sense of curiosity and a continuous learning mindset to her role—traits that are essential in navigating the ever-evolving tech ecosystem. Her adaptability and commitment to staying ahead of the curve allow her to foster innovation, build lasting client relationships, and ensure organisations unlock the full potential of their technology investments.
For her, the most fulfilling part of the job is building high-performing, diverse teams where different perspectives come together to solve challenges more creatively. On the flip side, the rapid pace of technological change presents an ongoing challenge—particularly when it comes to ensuring not just adoption but meaningful impact for customers.
Gerges sees great potential for channel partners in leveraging AI-driven observability and predictive analytics to deliver enhanced business value. However, she points out that challenges remain, especially in upskilling talent and integrating advanced technologies in ways that are practical, insightful, and not overly complex.
She highlights technologies such as autonomous operations, AI-powered platforms, and business-relevant observability as game-changers for the channel. These tools will empower partners to anticipate issues, optimise performance, and deliver secure, streamlined digital experiences.
To stand out in the regional market, Gerges believes channel partners must transition from traditional resellers to strategic advisors. Those who combine deep technical know-how with a clear understanding of industry-specific challenges— and who prioritise innovation, data security, and tight vendor collaboration—will be best positioned to lead.
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