Mo Mobasseri, CEO of emt, plays a pivotal role in shaping and driving the company’s business strategy, focusing on revenue growth, technological advancements, and strategic alliances. His leadership is centred on building the right team, fostering a motivating work environment, and maintaining strong relationships with key industry players. emt positions itself as a technology hub specialising in cybersecurity, IT Asset Management (ITAM), IT Service Management (ITSM), cloud services, and Operational Technology (OT). The company’s business model goes beyond traditional distribution; it acts as a consultant to its channel partners, offering a broad range of IT solutions and services while fostering long-term, trust-based relationships.
Mobasseri’s strengths are rooted in strategic leadership, relationship building, and a deep understanding of the IT and cybersecurity landscape. He excels in identifying market opportunities, forging strong alliances, and driving growth in competitive environments. A key part of his approach is empowering teams and creating a culture of accountability, ensuring alignment with the company’s vision. His experience working closely with vendors, partners, and enterprise customers allows him to bridge the gap between technology providers and market demands, crafting go-to market strategies and optimising sales performance.
Channel partners, according to Mobasseri, have significant opportunities in AI, cybersecurity, and ITAM but must invest in developing the right skills within their teams. The main challenges include finding and retaining talent, project closure delays, market competition, and payment collection issues.
To stand out, Mobasseri suggests channel partners focus on areas that others often overlook, leveraging their unique strengths to lead in the regional market.
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