Low-code development is clearly a focus for Liferay. How does it set you apart, and what makes it so valuable?
Low-code has been a significant focus for us, and it’s an area where we’re really setting ourselves apart. What makes our platform special is the way it bridges different needs. It allows users to create personalised experiences while also building business applications—all within the same ecosystem. This is a rare combination in the market.
Another big advantage is that it empowers both technical and non-technical users. Marketers, content editors, and business users can create and manage what they need independently of IT teams. At the same time, developers still have the flexibility to build more complex, bespoke solutions. By enabling both groups to work together seamlessly, we’re removing traditional bottlenecks and speeding up innovation.
AI is transforming how organisations operate. How is Liferay integrating AI into its platform, and what benefits does it bring to your clients?
AI is a key part of our platform, and we’re integrating it in a number of impactful ways. One example is helping marketers generate content faster. AI can quickly produce draft content, though, of course, human validation and editing remain essential to ensure quality.
Beyond that, we’re using AI to optimise processes and boost productivity. For instance, our e-commerce engine—used by government entities and telecom operators—leverages AI to improve ROI through personalised recommendations, cross-selling, and upselling. These capabilities help organisations deliver tailored experiences to their customers while driving better business outcomes.
Personalisation has become a cornerstone of digital experiences. What strategies are proving most effective for delivering these tailored interactions?
The foundation of effective personalisation is data. Many organisations struggle to make full use of the data they have, so the first step is always to sanitise and segment that data. Once you have clean, organised data, you can start leveraging it to deliver meaningful experiences.
Our platform combines behavioural data from various channels with internal organisational data to build a full profile of the user. This allows us to deliver highly personalised experiences. Another important strategy is dynamic personalisation. This means the platform reacts in real-time, using data to adjust and optimise the user experience on the fly. For example, marketers can set multiple scenarios, and the system will automatically adapt based on the user’s behaviour and context. This approach has delivered fast and impactful results for our clients.
Data is undoubtedly powerful, but it also raises concerns about security and privacy. How does Liferay address these challenges and build trust with its customers?
Data security and privacy are absolutely critical, and we prioritise them in everything we do. Let me give you an example. One of our clients, the Statistics Centre of Abu Dhabi (SCAD), uses our platform for their portal, which is a vital resource for economic indicators and other data-driven insights.
The challenge was integrating data from multiple systems while ensuring it was securely managed and presented to the right stakeholders. Our platform enables this through robust permissioning and role-based access controls. This ensures that sensitive data is only accessible to authorised users. Whether it’s government-to-government, business-to-business, or business-to-consumer data, we tailor the experience to different personas while maintaining strict data protection standards. If you visit SCAD’s website, you’ll see how this approach works in action.
What’s next for Liferay? What’s your vision moving forward?
Our vision is to help organisations unlock the full potential of their data and create truly meaningful digital experiences. Whether it’s through low-code development, AI-driven personalisation, or secure data management, we’re committed to delivering solutions that drive real results. Digital transformation is moving fast, and we’re excited to be at the forefront, enabling businesses to thrive in this new era.
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