Etihad Salam Telecom Company and ELM announced a partnership at LEAP 2025, where Salam is showcasing cutting-edge technology under the theme “Human-Inspired Business Focus”.
This collaboration brings together Elm’s expertise in designing digital solutions for smart cities with Salam’s robust infrastructure in telecommunications and hosting services. Elm is known for its proficiency in crafting digital customer journeys, developing digital transformation strategies, sharing institutional journeys, and providing reference solution designs by leveraging emerging technologies such as AI, IoT, Blockchain, Big Data, Cloud Computing, and advanced data analytics. These capabilities complement Salam’s strengths in telecommunications and internet services, sectors that are experiencing significant growth. The telecommunications market in the Kingdom is expected to grow by 1.33 per cent, reaching $13.2 billion by 2029.
Abdullah Mohammed Khorami, Chief Business Officer at Etihad Salam Telecom Company, said: “The synergy between Salam and Elm is a strategic evolution designed to leverage our combined strengths. Etihad Salam Telecom Company will act as an infrastructure solutions arm for “Elm,” enhancing its market presence and expanding its product portfolio. While Elm will utilise Salam’s advanced infrastructure to deliver unparalleled smart solutions. More than a joint venture, our collaboration is a step towards creating a future where technology serves humanity in the most intuitive ways.”
Elm and Salam are set to deliver unparalleled digital transformation services to enhance urban living through smart city innovations but also ensures a more connected, efficient, and sustainable future for Saudi Arabia in line with their commitment to foster the growth of digital infrastructure and services in the kingdom.
Dr Nasser ALMeshary, VP of Strategic Alliances & Partnerships at ELM, said: “Joining forces with Salam marks a significant milestone in our journey towards digital excellence. Our combined expertise and resources will not only spur innovation but also tailor solutions that resonate with the evolving needs of our communities and the sectors we serve.”
The partnership aligns with both Salam and Elm’s commitment to fostering business opportunities, driving innovation, and delivering tailored solutions that anticipate and meet the needs of their clients. Both organisations will bring to market a suite of smart solutions that promise to elevate the standards of digital infrastructure and services across the kingdom.
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