Microsoft has announced the appointment of Samer Abu-Ltaif as the President of Microsoft Europe, Middle East, and Africa (EMEA). Abu-Ltaif succeeds Ralph Haupter, who will assume the role of President, of the newly formed Microsoft Small, Medium Enterprises and Channel partner organisation.
In his new role, Abu-Ltaif will leverage his extensive experience in driving digital transformation and fostering collaboration to strengthen Microsoft’s presence in the EMEA region. Spanning over 120 markets, he will play a pivotal role in empowering customers and partners to harness the transformative potential of AI, enabling them to achieve more and help drive innovation and sustained economic growth across the region.
Abu-Ltaif brings a wealth of expertise, having recently served as President for Central and Eastern Europe, Middle East and Africa (CEMA). Under his leadership, Microsoft deepened partnerships with strategic service providers, expanded its regional footprint, and delivered enhanced value to customers and partners across three continents.
During his two-decade tenure at Microsoft, Abu-Ltaif has spearheaded transformative initiatives that have solidified Microsoft as a key partner in advancing regional priorities. This includes achievements like the launch of Microsoft’s first datacentre on the African continent in South Africa, datacentres in the United Arab Emirates, Qatar and Poland, a recently announced Global Engineering Development Centre in the UAE, and planned datacentre regions in Greece and Saudi Arabia as well as the upcoming datacentre region in Kenya. He also played a pivotal role in the opening of the Microsoft Africa Development Centre in Kenya, and the company’s $1.5 billion investment in Abu Dhabi’s G42, aimed at accelerating AI innovation globally.
Abu-Ltaif has also been a key advocate for workforce development through skills training programmes such as Tomoh, AthkaU, TechDev, Africa Development Bank partnership, Digital Heartbeat and Tawar w Ghayar that have empowered millions of people across the region by equipping current and future generations with the tools and opportunities needed to thrive in the digital age. His unwavering commitment to sustainability has fostered impactful collaborations with governments, businesses, and startups, advancing the region’s sustainability agenda and driving meaningful change.
Based in UAE, Abu-Ltaif has held several senior leadership roles at Microsoft, including President for the Middle East and Africa, and Regional Director for the Gulf region. He holds an MBA in Leadership and Sustainability and a degree in Computer Science Studies from the American University of Beirut.
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