What was the core vision behind the development of the ExpertBook Ultra, particularly its compact, lightweight and top-tier performance?
We wanted to remove the traditional tradeoff between portability and performance since a high-end laptop typically has components that would make it bulky and heavy. With the ExpertBook Ultra, we focused on these main aspects: top-tier performance, lightweight and durability. Since work is no longer confined to an office space, workers need a device that can offer a workstation-level experience but is also portable enough to be carried anywhere. The ExpertBook Ultra ticks all of those boxes and is engineered to handle rugged usage. These features combined makes it a powerful device designed for next-generation professionals.
How do on-device AI capabilities address concerns around data privacy and compliance for regulated industries?
Data privacy is actually one of the reasons why on-device AI capabilities are a top choice for businesses investing in AI. Strict regulatory requirements often state where and how confidential data is stored and processed. The ExpertBook Ultra can handle AI-based tasks all on the device, without the need to connect to cloud servers. Since all processes happen offline, organisations have more control over their data and lower risks.
One thing to note is that cloud-based AI servers run on high-end hardware. The ExpertBook Ultra runs on Intel’s latest Panther Lake CPUs. With up to 50 TOPS (trillion operations per second) performance, it can effortlessly handle AI workloads efficiently.
How has thermal design been engineered in the ExpertBook Ultra to sustain high-performance AI processing without compromising reliability?
Sustained performance is often difficult to achieve because of heat, and a good thermal management system is essential. With the Expertbook Ultra, we designed a thin and high-strength aluminum module that expands the cooling surface inside the laptop with triple air outlets that actively cool the CPU and the SSD. This method allows the device to achieve sustained performance while keeping the fans quiet.
How do you see AI capabilities evolving over the next few years, and how future-ready is the ExpertBook Ultra in that context?
AI will be even more integrated into everyday work tools, more than it is being used today. AI will take over repetitive tasks, and there will be more real-time assistance for creative tasks and data analysis. This shift in AI usage will grow in parallel with cloud-based AI services. This means that workloads are now distributed: AI on-device for privacy and speed, and cloud for large-scale AI tasks and training. The ExpertBook Ultra is equipped to process AI tasks locally, and we have designed the device in a way that ensures support for many AI-driven applications that will be released in the next couple of years.
What role do your local partners play in shaping and delivering your overall Middle East strategy?
Our local partners play a critical role in our success in this region. With our partner ecosystem, we are able to tailor solutions for our target customers. Their knowledge of the local markets allows us to understand how customer needs vary with each industry, so we can offer solutions that are relevant and practical.
To recognise our partners’ efforts, we organise the annual Partner Excellence Night that honours the top performers and celebrates the achievements they’ve accomplished.
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