• About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Privacy Policy
  • Contact us
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX GLOBAL
No Result
View All Result
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX GLOBAL
No Result
View All Result
CXO Insight Middle East
No Result
View All Result

Eaton Middle East Launches Mobile App To Authenticate Genuine Products

by CXO Staff
April 30, 2020
in News

Eaton will also be hosting ‘Don’t risk what matters’ anti-counterfeit webinar on 5 May at 11 AM GST

Eaton Middle East Launches Mobile App To Authenticate Genuine Products

Eaton has announced the release of a new mobile app, Eaton Asset Manager, to give customers the power to manage their Eaton products from the convenience of their mobile device. In the office, at home or on the move, the new app, which is available from both the App store and Google Play, gives users the freedom to access product information, help manage products, and most importantly, authenticate genuine Eaton products.

With the global trade of counterfeits on the increase, the OECD estimated that the global trade of all counterfeit goods reached just over half a trillion dollars in 2016. Illegal counterfeit and unsafe electrical products and installations put lives and businesses at risk from death, injury and loss of property. With the launch of this new mobile app Eaton is taking the lead in combatting counterfeits in the industry. Using the Eaton Asset Manager app and a unique QR code on specific products users can authenticate genuine Eaton products.

“As a world leader in power distribution products used within residential, commercial and industrial buildings, Eaton takes safety as primary importance and is committed to the global fight against counterfeit products and saving lives. By making it simple to verify real products and identify the fakes in a way that counterfeiters cannot replicate, Eaton has taken a step forward in protecting buildings and lives in Africa, the Middle East and the world. The Eaton Asset Manager app gives the user the ability to simply and easily authenticate genuine Eaton products using the Eaton proprietary anti-counterfeit system,” said Ashraf Yehia, managing director, Eaton Middle East.

The application is also a powerful tool in allowing users to manage their products while on the move. Designed with the end user in mind, the Eaton Asset Manager allows access product information by simply scanning the product QR code or using the search tool to search by catalog number, serial number or UPC product code.

“With more people now working from home, it’s never been more important to stay connected and make what matters most work for you. The Eaton Asset Manager app helps manage Eaton products with product specific information, support and tools throughout the lifecycle of the product,” added Yehia.

Users who are interested in learning more the combat against counterfeits and the new Eaton Asset Manager app are invited to attend a webinar on 5 May 2020 at 11AM GST.

Please use the following link to register for the Webinar https://www.eaton.com/ae/en-gb/company/news-insights/webinars/don-t-risk-what-matters-.html.

Tags: Ashraf YehiacounterfeitEatonEaton Asset Managerfeatured4
ShareTweet

Related Posts

Covoro YouCloud unveils Agentic AI UAE E-Invoicing solution at Tax Technology Summit
Banking and Finance

Covoro YouCloud unveils Agentic AI UAE E-Invoicing solution at Tax Technology Summit

December 5, 2025

Covoro YouCloud, a strategic joint venture formed to accelerate digital tax transformation across the GCC, announced its participation as a...

Human error fuels breaches as only half of professionals receive cybersecurity training, Kaspersky finds
Future

Human error fuels breaches as only half of professionals receive cybersecurity training, Kaspersky finds

December 5, 2025

A recent Kaspersky survey in the Middle East, Turkiye and Africa (META) region entitled “Cybersecurity in the workplace: Employee knowledge...

Discussion about this post

Latest Issue

Is your IT estate holding your organisation back from fully embracing AI?

Is your IT estate holding your organisation back from fully embracing AI?

December 6, 2025
Covoro YouCloud unveils Agentic AI UAE E-Invoicing solution at Tax Technology Summit

Covoro YouCloud unveils Agentic AI UAE E-Invoicing solution at Tax Technology Summit

December 5, 2025
Human error fuels breaches as only half of professionals receive cybersecurity training, Kaspersky finds

Human error fuels breaches as only half of professionals receive cybersecurity training, Kaspersky finds

December 5, 2025

The most trusted source of strategic intelligence for IT decision makers in the Middle East.

About

  • About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Contact Us

Policies

  • Privacy Policy
© 2025 – CXO Insight Middle East. All Rights Reserved.
Facebook-f X-twitter Linkedin
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden.

About

  • About Us
  • Site Map
  • Contact Us
  • Career

Policies

  • Help Center
  • Privacy Policy
  • Cookie Setting
  • Term Of Use

Join Our Newsletter

© 2024 – CXO Insight Middle East. All Rights Reserved.

Facebook-f Twitter Youtube Instagram

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Join our mailing list
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
No Result
View All Result
  • News
  • Opinions
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
  • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CX50 Oman
    • CXO50
    • ICT Awards
      • Dubai
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Videos
  • GITEX GLOBAL
  • Digital Magazine

© 2025 - CXO Insight Middle East. All Rights Reserved.