LG Electronics (LG) as appointed James Lee as the new President of Middle East and Africa Region. The announcement follows the company’s consumer-focused strategy and a focus on positioning LG as a premium brand across both consumer and business domains.
Through an emphasis on customer focus, premium brand building and smart technologies, LG seeks to offer consumers more personalized experiences across a range of products that blend seamlessly into home and work environments.
Commenting on his new role and vision for LG, Lee said: “Having been a part of the LG family for a number of years, I am delighted to be named as the new President of MEA. This region is very important to LG not only in terms of strategy, but also in our efforts to enhance the lives of citizens around the world through various innovations in smart technology.”
Lee believes that customer focus is particularly important at the R&D stage of any product’s creation. “I believe growth can be achieved through a threefold approach that takes customer focus, premium brand building and smart technology into account. I look forward to seeing how we can leverage our ties with a growing number of local and international organizations to offer consumers further choice and empowerment when experiencing LG’s pioneering technology solutions,” he added.
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