Redington presented a range of cybersecurity, data management, and artificial intelligence (AI) solutions at GITEX Global 2024, with an emphasis on building a connected tech ecosystem across the Middle East, Africa, and South Asia.
With a strong lineup of cybersecurity offerings, Redington aims to support organisations in addressing rising cyber threats. The company featured advanced security solutions from industry leaders such as Fortinet, Splunk, Trend Micro, and Array Networks, demonstrating how businesses in the region can protect their digital infrastructure. The event also highlighted Redington’s DigiGlass team, a Managed Security Services Distributor (MSSD) that collaborates with local partners to deliver customised security frameworks for various industries. DigiGlass’s goal is to help organisations stay resilient against evolving threats by providing comprehensive, proactive protection.
Redington’s exhibit also emphasised the role of data and AI in transforming business operations. Through partnerships with major data management providers, Redington showcased solutions that allow organisations to manage, store, and analyse data for better decision-making. In addition, the company’s recent partnerships with EDB and Mastercard were announced, aimed at promoting digital transformation and supporting data sovereignty across the MEA region.
As part of its broader AI strategy, Redington introduced its AI Centre of Excellence (RACE), an internal initiative focused on developing AI-driven tools to support functions such as sales, HR, credit, and finance. According to company representatives, Redington is increasingly using AI to streamline internal processes and enhance customer engagement. The initiative includes projects to improve sales efficiency and customer support, with plans to roll out additional AI applications in the coming months.
At the event, Redington conducted live demonstrations and one-on-one consultations to show how its technology solutions can help businesses address pressing challenges in a rapidly changing digital landscape.
Redington’s presence at GITEX reflects its ongoing strategy to provide regional organisations with the tools needed to secure their operations, leverage data, and adopt AI solutions in a compliant and sustainable manner.
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