• About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Privacy Policy
  • Contact us
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • Channel Awards 2024
    • All events
  • GITEX
  • Digital Magazine
No Result
View All Result
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • Channel Awards 2024
    • All events
  • GITEX
  • Digital Magazine
No Result
View All Result
CXO Insight Middle East
No Result
View All Result

Winning in the customer era

by CXO Staff
August 15, 2021
in News

EcoBank, an independent pan-African banking group, has recently implemented a full-stack observability platform across 33 African countries from TouchForce to drive customer experience. We spoke to the Bank’s regional CIO for Anglophone Central, Eastern, and Southern Africa, Charles Asamoah Assah and Syed Shahan, Founder of TouchForce, to garner insights into this transformative journey.

Winning in the customer era

What made TouchForce choose EcoBank over 100 plus banks in Africa to instrument digital transformation?

Syed: A visionary may see, but a leader decides. The vision of Emmanuel Ikazoboh, Chairman of EcoBank, was very clear – the group needed to significantly improve customer experience and also be benchmarked against the best in class.

Charles Asamoah Assah
Charles Asamoah Assah

EcoBank is a beehive of visionaries and leaders who are futuristic in their mission. Charles architected the use of an APM from a customer experience perspective. Charles’s commitment to accelerate seamless customer experience is futuristic. TouchForce was fortunate to create a platform with these visionaries over a period of six months to bring proof of value. Once we were able to extract data and insights from the solution that empowered EcoBank, Charles visualised its impact on their 25 million customers instantly and made the decision.

What is the value an APM solution brings to EcoBank? 

Syed: I read about the Group CEO Ade Ayeyemi’s mission, which stated:“In this new age of banking, our strategy was formulated to ensure that EcoBank becomes the pan-African bank of the future. To attain this goal, we must focus intensely upon our digital banking transformation journey so that we could survive the onslaught of disruptive technology.”

Syed Shahan
Syed Shahan

Benchmarking a solution to match their vision was our goal. EcoBank has several applications across its architecture that interact at an incredible pace to provide a seamless banking experience to its customers. TouchForce’s mission was to bring a single pane end-to-end observability across their technology stack. We achieved this at a breakneck pace working with Charles and his team at EcoBank. We shifted the process to a future state and adopted an OODA loop framework. As a result, EcoBank has transformed into a state of Zero Click observability in real-time.

Can you name some of the pain points addressed during this journey?

Syed: We stumbled upon challenges that were generic in the banking industry. Charles looked at the challenges as ‘Tech Dystopia’ using a proactive approach. Tracing an issue when multiple services are in progress in real-time was key. Also, reducing the target response time to less than three seconds from minutes, and the root cause analysis time from days to a couple of minutes was crucial to deliver a better customer experience. Another key objective was to provide value to DevOps, Infra, and the executive team with predictive AI-powered dashboards in line with the vision of the leaders of EcoBank.

Charles, can you describe the journey with TouchForce as the regional CIO of the Bank?

Charles: The journey with TouchForce was insightful and eye-opening. We were faced with several customer challenges, which made us play catchup with the customers. We needed to be ahead of the game and improve our user experience across all channels. From the initial demonstration of the tool and the value addition that the user experience tool brings, we knew that we had chosen the right partner from the start. Their customer engagement and support teams were unprecedented and always available to assist throughout the deployment and post-deployment phases. We know we have made the right choice in improving our customer experience.

 

Tags: Ecobankfeatured3TouchForce
ShareTweet

Related Posts

Gartner forecasts rise of Guardian agents
Future

Gartner forecasts rise of Guardian agents

By 2030, guardian agent technologies will account for at least 10 to 15% of agentic AI markets, according to Gartner....

June 12, 2025
Deloitte ME advances AI integration with launch of Global Agentic Network
Future

Deloitte ME advances AI integration with launch of Global Agentic Network

Deloitte has launched its Global Agentic Network, a strategic initiative designed to scale AI-driven digital workforce solutions for organisations around...

June 12, 2025

Discussion about this post

Latest Issue

Gartner forecasts rise of Guardian agents

Gartner forecasts rise of Guardian agents

June 12, 2025
Deloitte ME advances AI integration with launch of Global Agentic Network

Deloitte ME advances AI integration with launch of Global Agentic Network

June 12, 2025
TeKnowledge and Kore.ai partner to close the enterprise AI execution gap

TeKnowledge and Kore.ai partner to close the enterprise AI execution gap

June 12, 2025

The most trusted source of strategic intelligence for IT decision makers in the Middle East.

About

  • About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Contact Us

Policies

  • Privacy Policy

© 2024 – CXO Insight Middle East. All Rights Reserved.

Facebook-f X-twitter Linkedin
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden.

About

  • About Us
  • Site Map
  • Contact Us
  • Career

Policies

  • Help Center
  • Privacy Policy
  • Cookie Setting
  • Term Of Use

Join Our Newsletter

© 2024 – CXO Insight Middle East. All Rights Reserved.

Facebook-f Twitter Youtube Instagram

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Join our mailing list
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
No Result
View All Result
  • News
  • Opinions
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
  • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CX50 Oman
    • CXO50
    • ICT Awards
      • Dubai
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • Channel Awards 2023
    • All events
  • Videos
  • GITEX GLOBAL
  • Digital Magazine

© 2024 - CXO Insight Middle East. All Rights Reserved.