• About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Privacy Policy
  • Contact us
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX x AI EVERYTHING
No Result
View All Result
CXO Insight Middle East
  • News
  • Opinion
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
    • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CXO50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai 2025
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Digital Magazine
  • GITEX x AI EVERYTHING
No Result
View All Result
CXO Insight Middle East
No Result
View All Result

From commodity to strategy: Why advisory services now define IT success

by CXO Staff
February 17, 2026
in Opinions

Mohammed Hilili, General Manager, GULF, Lenovo, explores why advisory services have become central to IT success

From commodity to strategy: Why advisory services now define IT success

In an era shaped by AI, hybrid cloud, and constant disruption, hardware has become a given. Necessary, but no longer decisive. The real advantage now sits elsewhere, in advisory services that turn technology choices into business outcomes. For CIOs and CTOs, this is not a passing shift. It is a matter of relevance. Organisations that operate without strategic guidance risk reacting to change rather than shaping it.

Mohammed Hilili, General Manager, GULF, Lenovo

For years, technology competition revolved around specifications, performance benchmarks, and price. Today’s reality is different. Enterprises are navigating regulatory pressure, escalating cybersecurity risks, and relentless expectations to innovate faster with fewer margins for error. Advisory services close this gap. They connect IT decisions to business intent, reduce execution risk, and accelerate value. When technology underpins mission-critical operations such as transportation, healthcare, or financial services, failure is not theoretical. Downtime is a business event. Advisory-led partnerships bring discipline and foresight, ensuring technology is deployed with resilience rather than hope.

A recent engagement in the transportation sector illustrates this shift. A public authority responsible for a major city’s tolling infrastructure was facing growing risk from aging systems supporting essential applications. Any disruption would affect millions of daily commuters. The response was not a simple hardware refresh. Lenovo’s Professional Services Advisory team designed a structured modernization roadmap, migrated the environment to the latest VMware platform, and integrated Azure Stack Hub with advanced multitenancy and billing capabilities, all within eight weeks. The outcome was predictable execution, minimal disruption, and a platform ready for future evolution in AI, data, and security. This was not a transaction. It was a guided transformation, with Lenovo operating as a strategic partner rather than a supplier.

This pattern is repeating across industries. In healthcare, advisory services enable innovation while meeting strict compliance requirements. In financial services, they balance speed with security and regulatory discipline. In manufacturing, they bring clarity to edge computing and IoT adoption. In government, they modernize legacy environments without interrupting essential services. Advisory is not about selling technology. It is about helping organizations anticipate disruption, make confident decisions, and align IT with strategic direction.

The next generation of IT leadership will measure success differently. Uptime will remain important, but it will no longer be sufficient. Agility, the ability to adapt, scale, and innovate with intent, will define performance. Advisory services will continue to evolve by embedding AI-driven insights for predictive decisions, accelerating hybrid cloud adoption through structured, low-risk migrations, and supporting sustainability goals by aligning IT operations with environmental priorities. The signal is clear. Hardware is table stakes. Advisory is what creates separation.

Hardware runs systems. Advisory runs outcomes.

If your technology partner is not helping you anticipate change and connect IT investment to business outcomes, it is worth asking a hard question. Are they truly a partner, or simply a provider? Advisory services are no longer optional. They are the foundation of sustainable success in the digital age.

Tags: advisory servicesLenovoMohammed Hilili
ShareTweet

Related Posts

People first: Nurturing talent to future-proof the technology-driven enterprise
Opinions

People first: Nurturing talent to future-proof the technology-driven enterprise

February 12, 2026

AI isn’t replacing people—it tests how ready we are to empower them. The real risk isn’t automation; it’s leaving talent...

The final piece of the puzzle in the decades-long quest for zero-touch IT
Opinions

The final piece of the puzzle in the decades-long quest for zero-touch IT

February 11, 2026

For as long as IT operations has existed, so too has the ambition to make it invisible. Terms such as...

Discussion about this post

Latest Issue

From commodity to strategy: Why advisory services now define IT success

From commodity to strategy: Why advisory services now define IT success

February 17, 2026
Genetec releases Saudi Arabia findings from the 2026 State of Physical Security Report

Genetec releases Saudi Arabia findings from the 2026 State of Physical Security Report

February 17, 2026
Deloitte, ServiceNow to advance digital transformation in Kuwait

Deloitte, ServiceNow to advance digital transformation in Kuwait

February 17, 2026

The most trusted source of strategic intelligence for IT decision makers in the Middle East.

About

  • About Us
  • Advertising
  • Digital Magazine
  • Supplements
  • Media Pack
  • Contact Us

Policies

  • Privacy Policy
© 2025 – CXO Insight Middle East. All Rights Reserved.
Facebook-f X-twitter Linkedin
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden.

About

  • About Us
  • Site Map
  • Contact Us
  • Career

Policies

  • Help Center
  • Privacy Policy
  • Cookie Setting
  • Term Of Use

Join Our Newsletter

© 2024 – CXO Insight Middle East. All Rights Reserved.

Facebook-f Twitter Youtube Instagram

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Join our mailing list
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
No Result
View All Result
  • News
  • Opinions
  • Business
    • Industries
      • Transport
      • Retail
      • Government
      • Real Estate
      • Education
      • Energy
      • Banking and Finance
  • Channel
  • Future
    • Tech
    • Gadgets
    • Science
    • Space
    • Sustainability
  • Events
    • Channel Awards
      • 2025
      • 2024
      • 2023
    • Channel Insights Summit 2025
    • Insight Innovation Summit
    • CX50 Oman
    • CXO50
      • 2026
      • 2025
    • ICT Awards
      • Dubai
      • Saudi Arabia
    • Cyber Strategists Summit
    • Cloud Connect 2025
    • All events
  • Videos
  • GITEX x AI Everything
  • Digital Magazine

© 2025 - CXO Insight Middle East. All Rights Reserved.