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Why private cloud matters

by CXO Staff
June 9, 2025
in Opinions

Silmi Khanfir, Director of Cloud and XaaS at Mindware, shares how the company is enabling private cloud adoption across the MEA region

Why private cloud matters

As digital transformation accelerates across industries, private cloud has become a vital infrastructure model for organisations seeking the flexibility of cloud computing with the control of on-premises systems. It’s especially critical in sectors like finance, healthcare, and government, where data sovereignty, compliance, and performance are non-negotiable.

Private cloud offers dedicated resources, enhanced security, and customisable configurations — making it ideal for hybrid and multi-cloud strategies. In the Middle East and Africa (MEA), Mindware is a key enabler of this shift, helping partners and customers deploy and scale private cloud environments with confidence.

Silmi Khanfir, Director of Cloud and XaaS, Mindware
Silmi Khanfir, Director of Cloud and XaaS, Mindware

Mindware’s private cloud strategy

Mindware’s private cloud strategy is built around three pillars: ecosystem enablement, platform automation, and regional customisation. At the heart of this is the Mindware Cloud Marketplace — a platform that automates provisioning, billing, and management of cloud services across private, public, and hybrid models. It supports white-labelled storefronts for partners and integrates with major hyperscalers, allowing seamless access to cloud-native services and infrastructure.

Mindware complements this with a full suite of professional services — including cloud assessments, migration, optimisation, and managed services. These services help partners evaluate their current environments, define cloud strategies, and execute seamless transitions to private or hybrid cloud models.

Strategic partnerships with Hyperscalers
Mindware has established deep partnerships with the world’s leading hyperscalers, enabling it to deliver best-in-class private cloud solutions. As a Microsoft Cloud Solution Provider (CSP), Mindware supports Azure Stack deployments that bring Azure services to customer data centres. It offers enablement programmes, licensing support, and technical workshops to help partners build hybrid cloud solutions.

Mindware is also an authorised AWS distributor and supports AWS Outposts — a fully managed service that extends AWS infrastructure and services to on-premises locations. The company helps partners achieve AWS Advanced Tier status and provides access to AWS Skill Builder and APN enablement programmes. Through its partnership with Google, Mindware enables the deployment of Google Distributed Cloud (Private Cloud), which allows enterprises to run Google Cloud services in disconnected or edge environments. Mindware also supports Anthos-based hybrid cloud architectures.

As a regional distributor for Oracle, Mindware supports Oracle Cloud@Customer — a private cloud solution that delivers Oracle Cloud Infrastructure (OCI) services, including Autonomous Database, directly into customer data centres. Mindware helps partners achieve OCI Specialisation and provides co-branded go-to-market support. These partnerships are not just transactional — they are strategic. Mindware works closely with each hyperscaler to align on regional priorities, co-develop enablement tracks, and deliver joint marketing campaigns.

Infrastructure technology partnerships
In addition to hyperscalers, Mindware partners with leading infrastructure vendors to deliver validated private cloud architectures that combine compute, storage, and networking with cloud-native orchestration and security. It distributes Dell’s PowerEdge servers and PowerStore storage systems and plays a key role in promoting Dell APEX — a flexible, as-a-service infrastructure model that enables customers to deploy private cloud with consumption-based pricing. APEX allows businesses to scale infrastructure on demand while maintaining full control over data residency and compliance.

Mindware also supports Lenovo’s TruScale Infrastructure-as-a-Service platform, which provides on-premises private cloud capabilities with cloud-like flexibility. TruScale enables customers to pay for what they use, while Lenovo manages the infrastructure lifecycle — making it ideal for organisations seeking predictable costs and operational simplicity.

In North Africa, Mindware partners with Cisco to deliver private cloud-ready networking and compute solutions. This includes Cisco UCS servers and software-defined networking through Cisco ACI, which supports scalable, policy-driven infrastructure for private cloud environments. These partnerships allow Mindware to offer end-to-end private cloud solutions — from hardware to cloud services — tailored to regional needs and compliance requirements.

Value-added services and regional impact
Mindware’s role extends beyond distribution. It acts as a strategic orchestrator, aligning vendor capabilities with partner needs and customer outcomes. The company runs over 100 end-user workshops and more than 30 partner enablement sessions annually, covering technical certifications, business planning, and support through cloud centres of excellence. It also offers financial support, co-funded demand generation, and localised payment terms, providing partners with flexible commercial models to fuel their growth.

Dedicated marketplace instances in countries like Saudi Arabia, Morocco, and Tunisia ensure compliance with local regulations and optimise performance for regional stakeholders. Mindware handles critical operational tasks such as subscription management, invoicing, analytics, and technical support — allowing partners to focus on customer engagement and innovation. Furthermore, it nurtures a growing ecosystem of Independent Software Vendors (ISVs) to deliver vertical-specific solutions optimised for private cloud environments.

Looking ahead

Private cloud is more than a deployment model — it’s a foundation for agility, resilience, and innovation. With its strong vendor relationships, regional presence, and partner-first approach, Mindware is uniquely positioned to lead the next wave of private cloud adoption in MEA.

Whether through its marketplace automation, hyperscaler integrations, or infrastructure partnerships, Mindware continues to redefine what it means to be a value-added distributor in the cloud era.

Tags: Mindwareprivate cloudSilmi Khanfir
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