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HP Elite Dragonfly makes UAE debut

by CXO Staff
October 30, 2019
in Products
HP Elite Dragonfly makes UAE debut

HP today introduced the HP Elite Dragonfly, which it claims is the lightest compact business convertible laptop. The laptop, which is a sub-one-kilogram ultralight premium PC, is designed to push work and life boundaries for mobile business professionals. Artfully crafted to stand out in a distinct Dragonfly blue, designed to be powerful, and hardened with security, the HP Elite Dragonfly ushers in a new era of mobility.

Commenting on the launch, George Rouppas, Head of Personal Systems Category at HP Middle East, Saudi Arabia & Turkey said, “The way people work, live and play is changing significantly. People are no longer bound to their desks and this means they need equipment that supports this lifestyle. Business professionals need to be mobile, move fast and freely increase efficiency and productivity. With this in mind, we designed the HP Elite Dragonfly to make a bold, personal statement. A PC should provide freedom, adapt, and transform how and where today’s business professionals work, thus at HP we are constantly trying to reinvent how technology empowers the workforce.”

Additionally, the HP Elite Dragonfly is the company’s first notebook to include ocean-bound plastics. Its speaker enclosure component is made with 50 percent post-consumer recycled plastic including 5 percent ocean-bound plastics. To date, HP has sourced over one million pounds – or more than 35 million plastic bottles or more than 450 metric tonnes – of ocean-bound plastics from Haiti for its products. To ensure their ocean-bound plastics efforts continue to scale, HP has committed to including ocean-bound plastic material in all new HP Elite and HP Pro desktop and notebook computers launching in 2020.

Noting that consumers in the UAE are growing increasingly aware of the environmental impacts of the products they are buying, Rouppas added: “Sustainability and the creation of a circular economy are hugely important to us. Be it through partnerships with local charities, such as Dubai Cares through which we support educational projects while recycling HP ink cartridges or through the introduction of new products such as the HP Elite Dragonfly, we continue to reinforce our commitment to HP’s global sustainability agenda. The smart choices we are making about the plastic elements in devices play a crucial role in achieving those goals globally.”

 HP Elite Dragonfly is expected to be available from December, starting at AED 5,499, including VAT.

 

 

Tags: featured4HP Elite Dragonfly
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