Avaya announced that it has appointed Fadi Moubarak as Vice President for Sales and Channels in the Middle East, Africa and Central Asia.
Based in Dubai, Moubarak is a 34-year IT industry veteran, and has been with Avaya for over 10 years, having previously led the company’s channel business in the EMEA and APAC regions. During that time, he successfully evolved Avaya’s channel programs and cultivated relationships so that Avaya partners could better serve customers’ experience transformation requirements while protecting their own business growth.
With extensive knowledge of the region, he now leads, and as part of Avaya’s reimagined go-to-market strategy, Moubarak will work with local customers and partners to help them drive business growth through delivering outstanding customer and employee experiences.
“Many of our largest and most advanced global customers are based in this region, and it’s been a pleasure to work with them over the past 10 years. I’m looking forward to taking these relationships to the next level, finding creative solutions to drive transformative customer and employee experiences without the disruption of large-scale technology replacements,” said Moubarak.
“Fadi has earned the respect of the Avaya team, our partners and our customers, making him the natural leader for the newly formed Middle East, Africa & Central Asia area. Fadi is well-placed to take the lead on our regional transformational initiatives, as well as the opportunities ahead of us. I look forward to seeing him thrive in this new position,” said Cameron Thomson, Group Vice President – EMEA Theatre, Avaya.
Over the past two years, Avaya completed a recapitalisation and a strategic reset of its customer value proposition and brand promise. More recently, the company embarked on an extensive transformation and has been focused on the revitalisation of its culture, bolstered by a new executive leadership team, and upgrades in talent throughout the company.
Avaya has continued innovating its cloud communications and services portfolio, including Avaya Experience Platform, is working to deliver on its product roadmaps and set a path forward for Avaya as a leader in Enterprise CX.
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