Ashish Panjabi, COO, Jacky’s Business Solutions and Jacky’s Retail, oversees a diverse portfolio that includes B2B technology solutions, premium electronics retail, and organic consumer goods. Under his leadership, Jacky’s Business Solutions provides end-to-end tech solutions across industries such as education, healthcare, banking, hospitality, and government. Their offerings include robotics, visitor management, 3D and large-format printing, and enterprise computing. At the same time, Jacky’s Retail manages Samsung Brand Shops throughout the UAE, along with its own Jacky’s Brand Shop in Dubai Hills Mall. In the FMCG sector, Panjabi also leads Jacky’s Organics, distributing and marketing packaged organic products, including their in-house brand Eatiq Organic Foods.
Panjabi’s strategic mindset and ability to balance multiple business units are crucial to his success. With a strong marketing background and a hands-on leadership style, he ensures operational efficiency while remaining attuned to technology trends. His approach combines big picture thinking with day-to-day execution.
The most fulfilling aspect of his role is witnessing growth from strategic initiatives—whether it involves market expansion, new offerings, or robust industry partnerships. The main challenge, however, lies in promoting emerging tech solutions, which often necessitate market education and long-term demand creation.
In today’s market, channel partners face ongoing financial challenges, particularly concerning credit management and working capital. Nonetheless, the Middle East presents strong opportunities thanks to its neutral stance and access to global players. Future growth will also be influenced by sustainability, especially in recycling, refurbishing, and after-market services.
Panjabi underscores the importance of participating in industry ecosystem groups like Dubai Computer Group (DCG) and The Electronics Group (TEG), both backed by Dubai Chamber. Active engagement in these platforms enables partners to collaborate, navigate market challenges, and drive regional growth.
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