Ossama Eldeeb, Regional Director of the Partner Organisation at Cisco for the Middle East, Africa, Türkiye, Romania, and CIS, leads one of the most critical aspects of Cisco’s global business—its partner ecosystem, which drives around 90 per cent of the company’s total revenue. His role focuses on empowering Cisco’s diverse network of partners to scale and succeed through one of the most transformative periods in technology.
With 25 years of experience managing partners across leading IT vendors, Eldeeb brings a wealth of knowledge spanning software, hardware, retail, global system integrators, and hyperscalers. His geographical expertise includes the Middle East, Africa, and Southern Europe, giving him a well-rounded perspective on regional dynamics and partner growth strategies.
Eldeeb finds it both challenging and rewarding to guide his team and partners through constant change. Cisco’s partner organisation is focused on co-developing and co-delivering innovative solutions that meet the evolving needs of customers. This collaborative approach ensures they stay relevant and competitive in a rapidly shifting digital landscape.
The channel faces a mix of opportunities and challenges, especially as AI and hybrid work reshape how businesses operate. While large partners may struggle with agility, smaller partners often lack the reach—making the right balance crucial. As with the cloud transformation years ago, AI is now the defining shift of this generation.
To lead in this evolving market, Eldeeb believes partners must differentiate through innovation, adaptability, and deep customer understanding. Success today lies not in legacy wins but in delivering sustained value, tailored solutions, and staying ahead of technological disruption.
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