Infobip announced the appointment of Mirta Pađen Lee as Vice President of People, effective October 1, 2026, supporting the company’s continued growth, organisational transformation and evolution into an AI-first business.
The appointment comes as Infobip marks its 20th anniversary, entering a new phase focused on innovation, operational excellence and continued investment in people, leadership and AI capabilities across the organisation.
In her new role, Pađen Lee will lead Infobip’s global People Operations function, overseeing people strategy, organisational development, total rewards, HR operations, leadership enablement and transformation initiatives designed to support the company’s long-term growth and evolving operating model. Pađen Lee succeeds Marin Bezić, who joined Infobip in 2021 and has served as Vice President of People for the past three years, playing an important role in supporting the company’s people and organisational development.
A key focus of her role will be supporting the organisational and cultural transformation required in an AI-first environment, where adaptability, collaboration, continuous learning and new ways of working are becoming increasingly important across all business functions.
Infobip continues to embed AI into its products, operations and internal workflows while investing in employee upskilling and organisational agility. As the company develops its AI-first approach, it remains focused on equipping people with the skills, mindset and support needed to work confidently alongside emerging technologies.
“Growth, new business models, evolving technologies and the rapid development of AI are continuously reshaping the way organisations operate. In global companies like Infobip, with more than 70 offices worldwide, successful transformation requires more than processes and tools – it needs to be closely connected with culture, strong communication and leadership that stays close to people throughout the change journey. I’m looking forward to further strengthening our people practices and organisational capabilities as Infobip continues its next stage of growth as an AI-first business,” said Mirta Pađen Lee, VP of People at Infobip.
“As Infobip evolves into an AI-first company, investing in our people, culture and leadership is more important than ever. Mirta’s experience in leading people and organisational transformation across international businesses is a valuable asset as we continue to grow, innovate and shape the future of work at Infobip,” added Silvio Kutić, co-founder and CEO of Infobip.
Before joining Infobip, Pađen Lee held senior HR leadership roles at MOL Group and IKEA SEE, leading international HR and organisational transformation initiatives across multiple markets. Her experience includes leadership development, workforce planning, organisational effectiveness and HR operations. She holds a CIPD Level 5 Certificate in Human Resource Management and has participated in numerous HR, coaching, leadership and business education programmes throughout her career.
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