SAP has appointed Saqib Sabah as Head of Growth Markets. With more than 30 years’ experience in the technology industry, Sabah will focus on supporting customer innovation and business growth across a portfolio of strategic markets within SAP’s Middle East and Africa region, including Bahrain and Kuwait.
“Growth markets represent an important opportunity for SAP as organisations increasingly look to harness the value of cloud technologies, data and Business AI,” said Ahmed AlFaifi, Managing Director and Senior Vice President, SAP Middle East & Africa – North, to whom Sabah will report directly. “Through innovations such as Business AI and SAP’s vision for the Autonomous Enterprise, we are helping customers use AI agents to streamline operations, accelerate decision-making and unlock new opportunities for growth. Saqib’s leadership experience and deep understanding of customer needs make him ideally positioned to support organisations on this journey.”
Sabah is returning to SAP, having previously served as Managing Director of SAP Malaysia and Chief Operating Officer of SAP Pakistan. Most recently, he held a senior regional leadership position with another major global technology company, overseeing business growth across multiple markets in Asia. With more than 30 years’ experience in the technology industry, he brings extensive expertise across Asia and the Middle East.
Commenting on his appointment, Sabah said: “I am delighted to be returning to SAP at such an important time for businesses across the region. Organisations are increasingly exploring how AI, data and cloud technologies can help them respond faster to changing market conditions, improve operational efficiency and deliver better customer experiences. I look forward to working closely with our customers, partners and teams to help them achieve their business objectives and unlock new opportunities for growth.”
Sabah is currently pursuing doctoral research examining the impact of AI on retail investing.
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