Spectrami Unveils Blueprint For Future Growth

Spectrami has also promoted Ilyas Mohammed to the new role of COO and appointed industry veteran Shahnawaz Sheikh as Director for Global Vendor Alliance and seasoned marketeer Dharmendra Parmar as VP for Marketing.

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Anand Choudha, Spectrami
Anand Choudha, Spectrami

Regional cyber security value-added distributor Spectrami has announced that the company has been able to post 25% growth in its previous financial year ending 31st March 2020, despite the adverse impact on business due to the COVID-19 pandemic.

The company is quite bullish in its outlook for the future, and even after considering the impact of coronavirus on the business, Spectrami is going ahead full steam with its plans to make sure its growth journey continues in the coming years.

“We are fortunate to clock an impressive growth even in the face of COVID-19, which has affected every single sphere of life and business. I would give full credit for this growth to the hard work of our team and all the support that we received from our vendors to help our partners and customers in the region,” said Anand Choudha CEO for Spectrami. “We are taking all the precautions to negate the impact of coronavirus on our business and clock similar growth even in the coming year. We have introduced several changes in the organisational structure and have also rejuvenated the management team with specialists in the ranks for a better outcome.”

Spectrami has promoted Ilyas Mohammed to the new role of Chief Operating Officer, where he will be leading the company from the front and will be in charge of day-to-day operations. Ilyas has held key management roles since he joined Spectrami in 2013.

The company roped in, the erstwhile head of SonicWall in the region, Shahnawaz Sheikh to solidify its vendor relationships, and appointed Sheikh as the Director for Global Vendor Alliance. And, to beef up its marketing department, the distributor hired a seasoned marketeer Dharmendra Parmar with decades of experience in technology space as the Vice President for Marketing. Parmar has worked in marketing with Etisalat, and FVC distribution among others.

Spectrami fortify its operations in Saudi Arabia with the appointment of an experienced hand in the industry, Boutros Frangieh as the General Manager for Saudi Arabia with an aim to increase its presence and market share in the country.

Choudha added, “To propel the next level of growth in coming years, we needed a strong team to overcome the challenges and move in right direction. All the recent changes at organisation level are in line with the company’s vision to excel in the markets and lead the industry from the front. We have grown consistently over the years and in past one year our employee strength has increased by 35% and today the company has over 75 employees spread across the region.”

Spectrami became one of the first companies in the region to take a virtual route to hold its annual kick-off conference in the wake of COVID-19. The company experienced complete attendance of all its employees from various departments for this online annual kick-off conference and several presentations were made on the different aspects of the organisation. Although, the key highlight of the conference was the awards ceremony, where Spectrami presented the best performers for the company with digitally signed certificates to acknowledge there contribution to the company’s success.

Spectrami intends to continue its focus on cyber security and even invest more resources in identifying the leading edge technologies, which are relevant for the enterprises in region. Recently, it has partnered with PhishRod, ColorTokens, Lookout and Axonius. With these new partnerships, Spectrami has more than 30 vendors in its portfolio. The company also joined hands with Hive Pro and Artemis Pro to strengthen its services and solutions arm.

As a 100% channel company, Spectrami has unveiled new partner program, Elite Channel Plan. The distributor will work closely with these Elite Channel Partners and develop a joint go-to-market strategy, to boost the capabilities of partners and help them expand their reach with focused marketing initiatives. The company will also provide set of collaborative tools, wider access to company resources, incentives and rebates that will help maximise business opportunities and profitability for partners.

Apart from growing business, Spectrami is also extremely concerned about the impact of COVID-19 on the industry and the company has put together a campaign to serve the industry by offering them free Cyber Security Assessments and Health Checks to enhance their cyber security capabilities and preparedness against the surge in pandemic themed cyber security attacks, phishing campaigns or remote working tools exploitation attacks.

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