In every industry, there are those who go beyond following trends —they create them. These are the individuals who challenge convention, lead with intention, and inspire everyone around them to reimagine what’s possible. They are the voices that shake up the status quo—and in doing so, set a new standard for what leadership in the channel truly looks like.






























Power Players 2025 is our tribute to 30 such individuals—visionaries, leaders, and gamechangers—who are redefining the channel landscape across the region. These leaders are architecting smarter ecosystems, driving strategic partnerships, and pushing the boundaries of what technology can enable. Whether they’re leading transformation, fostering innovation, or championing partner-first strategies, each name on this list has made an undeniable impact.
From seasoned veterans to dynamic disruptors, this group reflects the diverse strengths and experiences that make the channel community so powerful.
What sets them apart isn’t just influence—it’s strategic intent and vision. It’s a growth-oriented leadership approach, focused on identifying smarter paths to value, even amid disruption, shifting market dynamics, and increasing complexity.
Each individual on this list has made a measurable impact—not just within their own organisations, but across partner networks, technology alliances, and customer communities. To every Power Player featured, we thank you for your leadership, your boldness, and your unwavering commitment to the channel.
Here’s to those who lead by example. Here’s to the Power Players!
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