Huawei has launched its HUAWEI Pura 90s Series in the UAE, with the new flagship smartphone lineup now available for pre-order starting from AED 3,199. The series introduces upgrades across photography, AI-powered imaging, connectivity and battery performance.
Leading the range, the HUAWEI Pura 90s Pro Max features a 200MP Ultra Large Sensor Telephoto Camera, alongside chip-level 200MP RAW real-time processing designed to support 20x telephoto video recording. The device also incorporates CIPA 7.0 image stabilisation to improve handheld photography and video capture.
Across the series, Huawei has upgraded its True-to-Colour Camera 2.0, which the company says delivers a 43 percent improvement in colour accuracy and a 34 percent wider colour gamut compared with the previous generation. The smartphones also introduce a suite of AI-powered imaging tools, including AI Composition for framing assistance, AI De-glare to reduce reflections in images, and AI Move, which allows users to reposition or duplicate elements within a photo.
The Pura 90s Series also introduces Celia, Huawei’s new system-level AI assistant as part of its software experience.
On the hardware side, the smartphones feature a 6000mAh battery. The HUAWEI Pura 90s Pro supports 66W HUAWEI SuperCharge, while the Pro Max model supports 100W HUAWEI SuperCharge.
Huawei has also updated the industrial design of the series with a flat-edged chassis. The Pura 90s Pro Max will be available in Blush Gold, Orange Ocean, Blaze Purple and Graphite Black, while the Pura 90s Pro comes in Guava Soda, Orange Soda, Coconut White and Mulberry Black. The Pro Max also features Anti-Reflection and Scratch-resistant Kunlun Glass, which Huawei says reduces screen reflections by up to 70 percent.
The HUAWEI Pura 90s Series is now available for pre-order in the UAE through Huawei’s official online store, with prices starting from AED 3,199. Customers who pre-order the devices will also receive a selection of promotional gifts.
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