AMICO Group adopts RISE with SAP

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AMICO Group is continuing its digital transformation journey supported by technology company SAP SE to enhance its customer experience and engagement through personalised, omnichannel solutions, and to increase agility and enable future expansion plans.

At a signing ceremony attended by executives from both enterprises, AMICO Chief Information Officer, Ibrahim Itani, said, “AMICO continues to experience rising demand for our personalised solutions in MENA’s evolving healthcare market and, by leveraging cloud computing, we can respond in an agile way, with improved operational scalability and flexibility. With SAP S/4HANA, Datasphere, and Analytics Cloud (SAC), AMICO will have access to real-time data and analytics to respond to changes in the market and better serve our customers, while simultaneously reducing the complexity of our operations and enhancing our innovation capabilities.”

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