Axis Communications to empower stakeholders with two-day virtual event

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Network surveillance solutions provider Axis Communications Middle East & Africa (MEA) has recently announced several enhanced smart safety solutions in the region. To reinforce its commitment to the Middle East market, the company will also be hosting its first virtual and free-to-attend event, Axis Innovates, centred on Creating a Smarter & Safer Tomorrow on 22 – 23 June 2021.

The two-day event will host a range of insightful conversations on the changing landscape of technology, AI, cybersecurity, body-worn cameras, network audio, and more. The event aims to empower the Axis ecosystem ― partners, distributors, consultants, and end customers ― and is also open to industry professionals. It will bring together 15 speakers, 18 high-impact conversations, and insights from industry leaders.

“The world is changing rapidly, and with increasing digitalisation, globalisation, and urbanisation, businesses must embrace agility and open-minded problem solving or risk being left behind. Developing smarter solutions to keep people safe during a pandemic is top of mind, especially in the security space, which sits firmly at the centre of heightened employee and customer health and safety,” said Ettiene Van Der Watt, Regional Director at Axis Communications MEA.

“While security will always be our main focus, we are gradually expanding into related markets with new network-based products and solutions. The purpose of our Axis Innovates event is to challenge the status quo and fuse human imagination with intelligent technology for a smarter, safer world that future generations can enjoy.”

With machine learning and deep learning now broadly available in surveillance technology, artificial intelligence (AI) and analytics are transforming safety, security and operational efficiency. Other trends shaping the sector include horizontal and hybrid integration, robust cybersecurity, an increase in low- and no-contact technologies, and the desire for more sustainable, high-quality products with longevity. Axis is now bringing together several of these technologies, including AI and analytics, to deliver cutting-edge security solutions that will enable a smarter, safer world.

The company is repurposing solutions to cater to the immediate need of today and ensuring that the same investment will be valid tomorrow and provide scalability.

For example, one of the in-demand solutions is the AXIS Occupancy Estimator. The analytic was designed to estimate occupancy levels on a premise and understand visitor patterns. Today, occupancy estimator is deployed to support retailers and institutions utilise the same analytic to regulate the number of people in an area and adhere to safety guidelines. Combined with network camera and audio, owners can adhere to guidelines and provide a safe experience today and use it for understanding visitor patterns to improve in-store experience in the post-covid era.

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