UAE’s Commercial Bank International (CBI) today announced that the Bank will move to the Microsoft Cloud, as part of an enterprise partnership with Microsoft Gulf.
According to the company, having evaluated several cloud platforms across the technology industry, CBI selected Microsoft Azure for its depth of integration, local UAE commitment, and market-leading security, all without sacrificing flexibility and scalability. To achieve its strategic aspiration of providing the best customer experience, CBI now focuses on leveraging technology to gain valuable insights about its customers’ needs and expectations and optimise its operations for them.
“CBI prides itself on being a key economic enabler, as the UAE continues on its path to greater prosperity,” said James Greenwood, Chief Operating Officer (COO) of CBI. “By partnering with Microsoft, we intend to evolve our digital capabilities further, adopting world class technology to transform our customer experience. Microsoft’s Azure platform was an ideal fit for our ambitions, delivering the strategic flexibility and agility we will need on our journey.”
To support business intelligence and customer relationship management, CBI has also chosen to implement Dynamics 365, Microsoft’s diverse, cloud-based commerce platform that merges ERP (enterprise resource planning) and CRM (customer relationship management) into a seamless Common Data Model, connecting enterprises to the power of the intelligent cloud.
“CBI’s transformation roadmap can propel it into a new digital era, and we are proud to be chosen as their partner in this journey”, said Sayed Hashish, Regional General Manager, Microsoft Gulf. “The Microsoft Cloud and our solutions such as Dynamics 365 have been designed from the ground up to be scalable to any size of enterprise, with one of the broadest range of industry use cases on the market. Financial Services entities can get a 360-degree view of their customers and engage them through diverse communication channels and personalised marketing campaigns to build stronger relationships and achieve more.”
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