Marks Major Growth Milestones Across MENA

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With over 200 million people across the Middle East, North Africa and Pakistan shifting primarily to e-commerce since the start of the pandemic, said it has posted record-breaking payment processing growth this year—in addition to expanding its geographic, headcount and acquiring footprint across the region.

According to founder and CEO Guillaume Pousaz, the company posted almost a 75% year-over-year increase in payment processing volumes for the region in December this year—driven primarily by the recent surge in demand for goods and services seen by the multiple local and international merchants that serves.

“It has been a step-change year for us across the MENA region, all driven by the partnerships we’ve put in place with our merchants over the past decade,” said Pousaz. “We’ve opened offices in KSA and Pakistan, expanded our regional team to 90 people, and have our sights set on even broader expansion—including upgrading our office in Dubai. And we remain the only payments provider with an extensive working knowledge of the complexity across the region, rooted in a decade’s worth of data and insights here.” has seen marked success with its land-and-expand strategy to grow share-of-wallet within its current merchants—and it has equally seen the growth of net-new merchant accounts as well. It also supports some of the region’s key players—Careem and Al Shaya, for example—and this year has won business from some of the largest enterprises like Carrefour, Extra, Instashop and Vox Cinemas (among many others).

The MENA region is also outpacing larger regions (such as Europe and APAC) with its adoption of in-app social shopping and buy-now-pay-later. Today, over 75% of consumers in the region report using some form of fintech app, with 81% feeling they benefit directly from the growing fintech sector. As a result, in April this year led the $110m Series A investment in one of the region’s fastest-growing buy-now-pay-later startups, Tamara.

From a regional expansion perspective, while continued to see strength in the UAE, it also increased its acquiring footprint in nine different countries across MENA—cementing its position as the preferred partner unlocking the region for enterprise merchants.

“We’ve seen a huge increase in appetite from merchants to cover multiple target markets using a single payments platform—and to have the flexibility to offer multiple local currency and alternative payment methods at the same time,” said Mo Yusuf, regional manager for MENA at

“We’ve continued to lead the local market here—as the first to offer Apple Pay to merchants in Bahrain and Qatar, and the only provider in the market with comprehensive payment coverage of global credit and debit cards, digital wallets and popular local payment methods such as mada, QPay, KNET and OmanNet.”

The company has continued to partner with industry bodies and regulators to optimize payment rails even further. It joined the MENA Fintech Association, to track merchant and consumer trends closely through its market-wide survey work, and published its latest annual report on the state of eCommerce and digital payments in the region.

“Through this activity, our team has been able to share insight and experience for the good of the regional technology landscape,” added Yusuf. “We have advocated on topics from digital payments and eCommerce to skills and talent, working in partnership with those policymakers and regulators who are keen to grow the MENA fintech market.”

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