Strategic Partners

Cisco, Miral to Digitise Visitor Experiences on Yas Island

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At GITEX Technology Week 2021, Cisco and Miral, Abu Dhabi-based curator of magnetic experiences, has announced their partnership to create Yas Island’s smartphone application, which will enhance visitor experiences at the island’s attractions.

The enhanced application will be engineered to deliver a seamless, customised user experience, providing visitors with new ways to discover attractions, places of interest and activities at the theme park. Cisco is working alongside Miral to create a solution which recognises, analyses and suggests actions to visitors in real-time as they explore the site.

With the smartphone application downloaded, users will be able to receive reminder notifications for live shows and relevant offers with greater speed and ease, based on location and preferences

“Over the years, we have partnered with Cisco’s technology to further achieve our vision of positioning Yas Island as top global destination for entertainment, leisure and business.  Integral to achieving this goal is the creation of unique, digitally enabled guest experiences and with our upcoming project, we are confident that visitors at our attractions and experiences will experience newfound levels of connectivity, convenience and immersion as they use our application,” said Mohamed Abdalla Al Zaabi, CEO of Miral.

Cisco’s partnership with Miral builds upon an earlier Memorandum of Understanding (MoU) signed in 2017 to enhance Yas Island’s digital offering, through the use of intelligent networks and best practice within the IoT space. Within this collaboration, Cisco’s wireless network infrastructure and Cisco DNA Spaces solutions were deployed, providing Miral with rich location-based services – creating a crucial foundation for the application now being enhanced.

Cisco has also worked with Miral as part of its Country Digital Acceleration (CDA) program – an initiative which sees Cisco work alongside the UAE’s national leadership, industry and academia to support the digital transformation agenda and grow GDP. Within this domain, Cisco is now a strategic digitisation partner, joining in Miral’s mission to create smart, intuitive and memorable experiences across its portfolio of sports, entertainment and leisure destinations.

“Our ongoing collaboration with Miral is evident of the close alignment we share to create world-class destinations through the power of digitization. Cisco’s reliable, intuitive infrastructure and broad product portfolio is helping to accelerate and futureproof Miral’s growth and innovation agenda. With the introduction of the new application and the intelligent technologies that power it, we are confident that visitors will enjoy a more personalized and memorable experience at Yas Island’s theme parks and attractions,” said Shukri Eid, Managing Director, Gulf Region, Cisco.

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